About the role
About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com .
About
the Role We're looking for a Senior PR & Communications Manager for a high-visibility, high-ownership role for someone who thrives at the intersection of storytelling, strategy, and execution. As the first in-house comms hire, you'll report directly to the Head of Communications & Content and will help build the PR function at Mixpanel and play a foundational role in shaping how the company is perceived by the press and public. You'll own day-to-day communications programs across media relations, product launches, and internal comms — while serving as the primary point of contact for US, EMEA, and APAC agency partners and media. This is a rare opportunity to build something from the ground up at a company with a strong product, a clear category, and a compelling story to tell. This role requires two days per week in our San Francisco or New York office.
Responsibilities Media relations Cultivate and maintain relationships with journalists, editors, and producers covering enterprise tech, analytics, AI, data, and SaaS Drive earned media coverage in top-tier business and trade outlets Develop compelling story angles, press materials, pitches, and messaging frameworks Serve as a primary media contact and help prepare spokespeople for interviews and public presentations Establish and track metrics to monitor the health of Mixpanel’s coverage Product launches & company news Partner closely with Product Marketing to develop and execute PR strategies for major product announcements Manage PR and comms activities for company news and announcements Ensure messaging is consistent, differentiated, and resonant with technical and business audiences Agency & partner management Manage agency relationships in the US, EMEA, and APAC, setting clear priorities, KPIs, and workflows Serve as the internal contact and day-to-day liaison, ensuring agency output aligns with Mixpanel's voice and goals Internal communications Partner with the People team and leadership to craft internal announcements and other types of internal messaging Support the development of internal communication programs that keep employees informed and connected to the company's narrative Crisis & issues management Monitor the media and competitive landscape for potential reputational issues Support the development of crisis communications protocols and serve as a strategic voice in sensitive situations Executive communications Identify, pursue, and manage award submissions, podcast appearances, and speaking opportunities at key industry conferences and events Develop and maintain LinkedIn content strategies for executives, helping amplify their voice and build their professional presence Collaborate with executives on bylines and contributed articles, from ideation through to final draft Develop and execute broader thought leadership narratives and plans for executives and the company We're Looking For Someone Who Has 7+ years of communications experience, with a strong preference for candidates who have worked both in-house at a B2B tech company and at a PR agency Experience in one or more of the following spaces: analytics, data, AI, engineering, product development. You understand the audience and know how to translate technical concepts into stories that resonate. Exceptional writer and editor across formats: press releases, media pitches, executive messaging, bylines, internal announcements, and social content Strong verbal communicator with confidence presenting to and advising senior stakeholders Strong storytelling skills and news judgment A track record of securing meaningful coverage in top-tier and tech outlets Experience managing external agencies and partners and working cross-functionally with various internal partners Comfortable working independently in an ambiguous, fast-moving environment — this is a building role Experience working with PR agencies or teams outside of the United States Journalism training or prior experience as a reporter/editor is a genuine plus