About the role
We are looking for a Marketing Director with 7+ years of experience (5+ in brand/marketing) to own and evolve Vital Lyfe's brand identity as we prepare to launch the world's first truly universal portable water purification system. You will be the person who defines how Vital Lyfe is perceived by the outside world — building the marketing engine from the ground up at a seed-stage climate tech company backed by General Catalyst and Space.VC. This is a foundational leadership role with a clear path to CMO as the company scales. You must bring both a deep creative vision for brand building and the analytical rigor to track KPIs and make data-driven decisions. We need someone scrappy, independent, and excited to operate across brand, growth, partnerships, and experiential marketing simultaneously.
What will you be doing?
- Developing and executing the awareness campaign strategy for the product launch later this summer, including defining KPIs and building a metrics tracking framework from day one
- Owning Vital Lyfe's global brand positioning, voice, and narrative — translating complex water purification technology into compelling, human-centered storytelling
- Managing a wide umbrella of marketing activations including athlete ambassador partnerships, in-person events, trade shows, social media campaigns, and experiential activations
- Coordinating with external creative agencies while maintaining a protective, hands-on approach to brand consistency across all channels
- Building the foundation for what will become the full marketing organization — setting up processes, hiring future team members, and growing into a senior leadership role