About the role
Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives. Role Purpose This role sits at the heart of Neko’s growth engine. As Product Marketing Lead, Acquisition & Activation, you will own how Neko communicates its proposition from the first touchpoint a prospective member has with us, through to the decision to book. You will report to the Product Marketing Lead and work across product, demand, CRM and clinical teams to translate Neko’s offering into narratives that make proactive healthcare feel urgent, accessible, and worth it. This is a foundational role: you will be part of the early Product Marketing team, helping to build the function from the ground up and to shape how it operates. What You’ll Deliver in the First 6–12 Months Build and own the prospective member messaging framework — the canonical source of product claims, proof points, and positioning across all acquisition channels. Own and iterate the content strategy for acquisition to ensure Neko’s proposition is clear and compelling at every entry point. Build a library of acquisition assets and channel-specific copy adapted to different member personnas. Partner with brand and social on awareness campaigns — providing positioning inputs, copy review, and post-campaign analysis. Develop robust research and reporting to enable continuous learning and improvement across the PMM function. Embed Medical/Legal/Regulatory review into all workflows, ensuring clinical accuracy and compliance before anything is published.