Product and Localisation Lead, Vietnam

Canva Product and Localisation Lead, Vietnam | SmartRecruiters Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Product and Localisation Lead, Vietnam Full-time Recruitment type: Permanent Job Description Make Canva feel unmistakably Vietnamese. Join

the team redefining how the world experiences design. Hey, xin chào! 👋 Thanks for stopping by. We know job hunting can be time consuming — so we’ll get straight to the point. Canva is on a mission to empower the world to design. And in Vietnam, that mission is just getting started in a big way. We’re looking for a strategic, culturally fluent leader to help make Canva not just available in Vietnam — but truly Vietnamese. Where and how you can work This role is based in Ho Chi Minh City , with hybrid working arrangements. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. What you’d be doing in this role: As Canva scales, change continues to be part of our DNA. This role sits within our International Growth Marketing team and plays a critical part in accelerating Canva’s growth in Vietnam. You won’t just localise words. You’ll shape product experiences, influence roadmap decisions, and ensure Canva resonates deeply with Vietnamese users — from students and creators to small businesses and enterprise teams. You’ll be the voice of Vietnam inside Canva.   Why this role is special This isn’t a traditional localisation role. You’ll shape strategy. You’ll influence product direction. You’ll help accelerate Vietnam’s creative economy And you’ll do it at one of the world’s fastest-growing technology companies. At the moment, this role is focused on: Owning Canva’s product and localisation strategy for Vietnam , ensuring every experience feels culturally relevant and locally intuitive Partnering with Product, Growth, Payments and Authentication teams to influence the Vietnam product roadmap (features, payment methods, onboarding, subscription flows) Analysing user and subscription funnels to identify growth opportunities and unlock new value for Vietnamese users Adapting global campaigns, messaging, and in-product experiences to resonate authentically in the Vietnamese market Working closely with linguists and the Vietnamese Language Manager to evolve tone of voice, language quality and localisation best practices Providing deep cultural insight to global teams to help Canva win hearts — not just downloads — in Vietnam You’re probably a match if: You have extensive experience across product, localisation, or growth marketing in a high-growth SaaS or product-led company You deeply understand Vietnam’s digital ecosystem, user behaviour, and cultural nuances You’re highly analytical and comfortable working with funnel metrics, subscription data, and experimentation You can influence cross-functional stakeholders across product, marketing, content, and regional teams You’re fluent in Vietnamese and English, and can flex seamlessly between strategic thinking and hands-on execution You’re excited about building something meaningful and long-term in Vietnam’s creative economy