Content Manager

About the Role

Birches Health is looking for a Content Manager to scale SEO initiatives and Content Operations. You’ll work cross-functionally to own from planning through production and ongoing optimization. You'll be a critical connective tissue between writers, reviewers, developers, and external partners such as SEO agency representatives, ensuring that high-quality, clinically authoritative content ships consistently and keeps performing over time.

This is a role for someone who's equally comfortable managing an editorial pipeline, thinking in search-optimized structure, and coordinating builds. Long term, this role is for an individual who wants to define how Birches Health’s content grows and evolves.

Who You Are

Content Production: Oversee the end-to-end production process: aligning with SEO agency representatives on priority content opportunities, briefing and assigning writers, editing copy through both an editorial and SEO lens, and managing publication through the CMS. You'll be responsible for quality control on every piece that goes live. Clinical Review Coordination: Guide the clinical review process, identifying articles and site pages, coordinating with the clinical team, incorporating their feedback into published content, and keeping all content current across the site. Content Optimization & Site Management: Handle ongoing site improvements, writing content and briefs, opening and managing developer tickets, reviewing builds, and shepherding pages from brief to published, QC'd pages. This also includes a content consolidation process, larger on-page optimization and redesign initiatives across the site, and key content hierarchy and structure updates.

What We’re Looking For

• Strong SEO + GEO/AEO knowledge: You understand on-page structure, keyword strategy, search intent, and how to optimize content for both traditional search and AI-driven answer engines
• Editorial experience: Sharp writing and editing instincts, with a strong eye for voice, clarity and quality control
• Content management experience, including:
• 3+ years managing SEO, Content Operations, and the resulting quantitative success metrics
• Energized by experimentation and growth, with experience rapidly iterating within quick feedback loops with a focus on long-term scale
• Basic clinical/medical knowledge preferred.
• Experience at high-growth startups is also preferred, but not mandatory. Compensation: Compensation: Hourly rate (expected ~25-30 hours per week to start), to be determined by applicant's experience, skills and abilities, with potential for FT expansion. If you're interested in this role, please email [email protected]. Compensation is determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.
• Working hands-on in a backend Content Management Systems to build and publish pages
• Creating clear, structured content briefs
• Coordination with a team of writers and/or reviewers
• Consulting with SEO agency teams on strategy and execution