About the role
About us… smol is on a mission to change the face of consumer brands and businesses by bringing super effective, eco-friendly products at value for money prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets. Since launch, smol has taken the household cleaning market by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories and we’ve got so much more planned. Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do. In Summary... As a Paid Social Static Designer at smol, you will be responsible for designing high-performing static and graphic assets for our paid social channels - primarily Meta, but also TikTok and YouTube. You'll combine strong design craft with an understanding of what drives performance, and you'll be comfortable using AI image generation tools as part of your creative workflow. This is a role for someone who thinks like a marketer, just as much as a designer. What does
the role involve?... Static design Design high-impact and engaging static ads across a range of formats - single image, carousel, story, and banner Work across multiple products and campaign types simultaneously, maintaining quality and consistency throughout Deliver assets in the correct specs and formats for each platform and placement AI-assisted creative production Use AI image generation tools (such as NanoBanana or similar) as an active part of the design workflow - for ideation, asset creation, and rapid iteration Know when and how to use AI output effectively, and how to refine and art direct it to a production-ready standard Stay up to date in AI creative tooling and bring new capabilities to
the team where relevant Performance-led design thinking Design with the hook in mind - understanding that the first frame or visual needs to captivate before anything else Work closely with the Creative Strategist to translate briefs and strategic insights into visual concepts that are built to test Contribute to creative reviews with a clear perspective on what's working and why, not just how things look Brand consistency and quality control Apply the smol brand with confidence across every asset - knowing when to follow the rulebook and when to push within it Review your own work critically against the brief before submission Maintain organised, well-labelled file structures so assets are easy to find, adapt, and hand off Iteration and creative testing Produce multiple variants of concepts to support creative testing - adapting visuals, copy treatments, and formats efficiently Respond constructively to performance feedback and brief updates, iterating efficiently without needing to start from scratch Support the broader creative team with design assets beyond paid social where capacity allows Culture and impact Ensure that your work reflects our values as a B Corp company and our internal company values of ‘Care, Fairness and Curiosity’ Act as an ambassador for smol both inside the business and externally with our stakeholders. Drive an inclusive and values-led approach to the work that you do. Champion diversity, equity, and inclusion (DEI), supporting our workplace to remain a fair and empowering environment for all. You will need/be... Essential: A strong portfolio demonstrating paid social static design, with clear evidence of performance-minded thinking (not just aesthetic work). Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Hands-on experience with AI image generation tools as part of a professional design workflow. A solid understanding of Meta ad formats and platform best practices. Ability to work efficiently, manage multiple briefs simultaneously, and iterate quickly based on feedback. Strong typographic sensibility and attention to detail. Desirable: Experience designing for DTC or e-commerce brands. Familiarity with performance marketing and creative testing frameworks. Experience working alongside a creative strategist or in a performance marketing team. An interest in sustainability and genuinely wanting to work on a brand trying to make a positive difference. What we offer: A fantastic opportunity to be part of one of the UK’s fastest growing, Series-B funded scale-ups. An amazing culture and mission. A chance to make a difference in our shared future, eliminating or reducing the usage of plastic, water, toxic chemicals, energy and animal testing. Working with an experienced, passionate team invested in helping you grow professionally. 25 days holiday per year + bank holidays. A volunteer day to spend on a cause you care about. Flexible working from home. Credits for local co-working hubs when you’re out and about or just need a change of scenery. Healthcare cash plan and Employee Assistance Programme. Quarterly wellbeing allowance. Enhanced parental leave policies (16 weeks full maternity pay, 6 weeks full secondary caregiver's pay). Paid fertility leave. 45 day nomad working policy. Employee share scheme. Pension plan with Nest. The smol print This role is a remote, UK-based position. Applicants must have current work authorisation in the UK. [
