General Manager - SnailWorks

Responsibilities Day-to-Day Leadership of SnailWorks The General Manager will lead day-to-day operations of the business — owning the commercial engine, customer relationships, team, and operating cadence — and partner with Beacon's Operating Partner, Group CTO, and Senior Product Manager on product priorities. The founder remains active in an industry-facing capacity to support customer continuity and industry presence. Time allocation across four pillars: Commercial Engine Ownership Own revenue targets for SnailWorks and the operating cadence required to hit them. Lead and develop the sales team. Set territory, quota, methodology, and win/loss discipline. Build and run a credible pipeline reporting motion and a structured monthly pipeline review with Beacon. Shape pricing and packaging in partnership with the Group CPO, Sr PM, and Strategic Finance. Develop sales and account management motions to drive add-on services revenue. Drive new logo acquisition (mail houses, agencies, enterprise direct mail issuers in financial services, education, retail, political/advocacy) and expand service usage and attachment within named accounts. Represent SnailWorks externally at industry events (NPF, MFSA, MTAC, PostalVision) and earn credibility with USPS, mail industry trade groups, and major customers. Customer Relationship and Retention Own customer satisfaction, NPS, and gross/net revenue retention for SnailWorks. Lead account management and customer success. Build deep, trusted relationships with the top 20 accounts and serve as executive sponsor where appropriate. Surface customer pain points, workflow insight, and feature requests to the Sr PM and Operating Partner with rigorous prioritization and economic framing — not anecdotes. Voice of the Customer to the Product Organization Translate real-world workflow understanding (mail piece tracking, IMb data, postal scan events, predictive delivery, ROI reporting) into actionable product insight. Participate in pod product reviews as a consulted voice. Provide commercial context, urgency signals, and customer evidence. Collaborate with the Sr PM to validate hypotheses, prioritize feature requests by revenue impact, and test go-to-market readiness of new product launches. Team Leadership and Culture Lead a distributed commercial team across sales, account management, and marketing. Hire, develop, and retain top-quartile talent. Make hard people decisions promptly and thoughtfully. Set the cultural tone for the business, reinforcing Beacon's values: Humility, Honesty, Hunger, Horizon. Foster continuity with longstanding SnailWorks staff during the transition from founder-led operations, while introducing the operating discipline a Beacon-owned business requires. Operations, Finance, and Pod Collaboration Own the operating rhythm: monthly business review, weekly pipeline review, monthly customer health review. Partner with Strategic Finance on budgeting, forecasting, and P&L management. Deliver the FY26 plan and FY27 budget. Collaborate with Beacon to land transformation to shared infrastructure resources such as CRM tooling, billing, and accounting in collaboration with Beacon’s Integration team. Participate actively in pod operating cadences and contribute to pod-level GTM strategy discussions. Decision Authority

Qualifications Demonstrated success in a commercial leadership role (GM, COO, VP Sales, Head of Revenue) at a B2B SaaS or vertical software company. Proven track record of leading and growing a sales organization, including coaching individual sellers, redesigning territory and quota, and improving win rates. Experience leading and performance managing a diversified team Strong P&L literacy and operating discipline, with comfort interrogating revenue mix, cost structure, and EBITDA drivers. Excellent written and verbal communication. You will be in front of customers, industry audiences, the SnailWorks team, and our investors regularly. Background in relationship-driven, reputation-led sales is strongly preferred. Comfort operating inside the structure of a buy and hold investor Mail industry experience (print, mail, postal, direct mail, mail logistics, marketing services, or direct marketing technology) is strongly preferred What You’ll Get A profitable, growing business with real market position The opportunity to lead and shape the next phase of growth Partnership with experienced operators and industry leadership Exposure to multiple businesses within the Beacon portfolio An environment that values long-term thinking and compounding growth Beacon Software is a permanent capital holding company which acquires and grows essential businesses. We are a profitable series B+ firm that combines great technologists, operators and M&A professionals to accelerate the scale of the ambition of the dozens of businesses we own and operate. We are supported by capital from tier-1 venture capital, crossover, and endowment investors as well as the founders of the leading technology companies from the past decade. Our Values at Beacon Software Humility : We acknowledge that the path to getting to the right answer involves being wrong along the way. We have strong beliefs which are weakly held. We actively seek new ideas and believe we can learn from anyone at any time. Honesty : We are truth seeking in our approach to business problems. Business is a repeat game and we believe that human relationships generate alpha. We understand that trust is earned over a lifetime and can be lost in an instant. Hunger : We play to win. We hold ourselves to high standards and will not be outworked. We take pride in having a deep sense of responsibility to ourselves, each other, our partners, and our customers. We believe to whom much is given much is expected. Horizon : We seek to build a generational software company. This will take decades. We manage our expectations and those of our partners to take advantage of the 8th wonder of the world - compounding growth. How We Use AI in Our Hiring Process: To ensure transparency, we want candidates to know that Beacon Software uses Artificial Intelligence and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key

requirements for each role. AI does not make hiring decisions: Every application is reviewed by a member of our team, and all decisions throughout the process are made by humans. We use AI to support efficiency and consistency, not to replace human judgment. We are committed to a fair, thoughtful, and equitable experience for every candidate.

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