About the role
This role is pivotal to Meter’s success in EMEA. As our first dedicated field marketing and events hire in the region, this person will not only shape how we show up across Europe but also help lay the foundation for how we scale marketing globally. We’re looking for someone who thrives on experimentation, knows how to turn field insights into repeatable playbooks, and can build a standout regional presence from the ground up. With a mix of partner-focused initiatives and end-user activations, this role will directly influence pipeline growth, strengthen our partner ecosystem, and deepen our brand’s relevance in a new and competitive market. Without a dedicated resource, we risk missing the opportunity to translate early momentum into sustained growth. This hire will serve as a force multiplier—supporting the sales and channel teams with high-impact regional campaigns while also bridging partner and field marketing. Their success will directly impact how we engage the market, activate partnerships, and scale Meter’s brand across EMEA. What success looks like Build the strategy and plan for the EMEA field marketing & event program alongside our founding sales team in the region, taking the best of what has worked in AMER and localizing tactics for EMEA. Effectively manage all event logistics, production, venue sourcing, budget tracking, marketing campaigns, sales enablement, content development, ROI analysis, and audience acquisition. Delight Meter customers and prospects, with a guest-first approach to creating field events and experiences that bring the Meter brand and product to life. Scale EMEA events into a repeatable, high-ROI growth engine for the sales and channel teams. What your day-to-day will look like Serve as the primary field marketing contact for the sales team, ensuring event strategies directly align with account priorities and pipeline goals. Partner with sales to map target accounts and design invite lists, ensuring we bring the right decision-makers into the room. Roll up post-event results, distill insights, and adjust plans to continuously improve outcomes. Collaborate closely with global field marketing to align on best practices, share resources, and maintain consistency across events.