Marketing Analytics Manager

requirements and ensure reliable source-of-truth datasets Provide input on data model design to support attribution, funnel analysis, and forecasting needs Ensure alignment between business logic and technical implementation Validate data accuracy and measurement consistency across systems Drive continuous improvement in data quality and reporting automation Marketing AI Use Cases & Innovation Identify and implement AI-driven opportunities to improve marketing performance and decision-making Leverage predictive modeling to forecast pipeline, revenue, and campaign performance Use AI-driven attribution and media mix modeling to optimize channel investment Partner with teams to deploy generative AI for content performance analysis and campaign optimization Evaluate emerging AI tools and vendors to enhance marketing analytics capabilities

Qualifications 5+ years in marketing analytics, business analytics, or growth strategy Strong expertise in SQL, attribution, funnel analytics, forecasting, and ROI modeling Proficiency in Analytics Visualization, Business Intelligent Apps (e.g. Power BI and Tableau), Excel (Power Pivots, Macros, Modeling), and PowerPoint Experience partnering with analytics engineering or data teams on data modeling and reporting infrastructure Demonstrated ability to influence executive stakeholders through data-driven storytelling. Exceptional written and verbal communication skills What Success Looks Like Executives have clear, consistent visibility into marketing’s impact on revenue. Dashboards are trusted, widely adopted, and decision-enabling. Planning and investment decisions are grounded in structured, data-backed narratives. Marketing performance conversations are proactive and strategic. The analytics function is viewed as both technically credible and strategically influential. Why Proofpoint? At Proofpoint, we believe that an exceptional career experience includes a comprehensive

compensation and

benefits package. Here are just a few reasons you’ll love working with us: Competitive

compensation Comprehensive

benefits Career success on your terms Flexible work environment Annual wellness and community outreach days Always on recognition for your contributions Global collaboration and networking opportunities Our Culture: Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to [email protected]. How to Apply Interested? Submit your application along with any supporting information- we can’t wait to hear from you! Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams. We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people. Our BRAVE Values: At Proofpoint, we are BRAVE in everything we do, and our values aren’t just words—they shape

how we work, collaborate, and grow. We seek people who are bold enough to challenge the status quo, responsive in the face of ever-evolving threats, and accountable for delivering real impact. We value those with a visionary mindset who anticipate what’s next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people. Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability. Find your network, your allies, and your biggest fans. We know that work is simply better when you’re surrounded by people who inspire you—who share ideas, cheer you on, and genuinely want to see you succeed. That’s why we offer social circles, sponsored networks, and connection points across teams and time zones—to help you find your people, build your community, and thrive together. This isn’t just a job—it’s a mission to protect people and defend data in a world that never slows down. We’re building the future of human-centric cybersecurity, and that future belongs to all of us. We take ownership, move fast, and hold ourselves accountable—because that’s what it takes to stay ahead. And we do it together, winning as one. Be empowered to reach your full potential through meaningful challenges and personalized support—designed around you and your goals. Whether you're growing as a leader or leveling up from great to exceptional as an individual contributor, we’re here to help you get there.

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.