Founding Media Producer

What we're looking for?

We need a storyteller with 2+ years of experience in short-form social content and video production who has personally grown a social account from scratch to 10K+ followers with strong engagement (a 10%+ engagement rate is the goal). You should be comfortable owning the whole creative cycle yourself, from strategy and ideas to shooting and editing, in a fast, in-person, AI-forward startup. You should also have a track record of building an audience from zero, not taking over an account that was already big. Years of experience matter less than whether you can do the job. Bonus points if you've been a founder or founding hire, have higher-end video production experience, or have worked directly with underrepresented groups (for example through teaching, social work, or volunteering).

What you'll do:

• Own creative strategy for short-form channels (TikTok, Instagram Reels, and similar). This means finding winning formats, spotting hook patterns, and writing specific briefs that bring in more students organically and through paid social.
• Take ownership of full-stack video production. You'll shoot, edit, and ship short-form videos yourself, using our content database or footage you record. You'll also make higher-quality, medium-length videos that tell our students' stories at government events with mayors and other elected officials.
• Work closely with the founder and our part-time growth lead to improve top- and mid-funnel creative, lower the cost of getting a student enrolled, and grow our roughly 3K-follower account into a consistent acquisition engine. Today an agency edits our content and it isn't getting results.
• Build and run our creator program and UGC (user-generated content) pipeline from start to finish. That includes how we find creators, creator personas, tier structures, briefs and scripts, agreements, payments, and feedback loops, so we can run a high-volume creator operation without things slipping.
• Lead the creator community from launch to scale. You'll run challenges, incentives, and feedback cycles, build up top performers, and cut what isn't working.
• Track and improve creative performance (CPM, CTR, views, signups, and how each channel contributes to acquisition cost) in a clean weekly report. You'll use AI-native workflows to speed up production and double down on what works.