About the role
We're looking for a Head of Marketing to lead the evolution of our brand from a device-financing company into a consumer fintech platform - someone who knows how to build compelling propositions around services, not just physical products, and deliver that transition across five markets. The Impact Your marketing leadership will directly shape how 7 million + customers across Africa discover, choose, and stay with M-KOPA. We've already disbursed over $2 billion in credit to Every Day Earners who were invisible to conventional financial services. It's your chance to lead the marketing strategy for a business that's literally transforming lives across an entire continent 🌍 The Opportunity 🎯 Mission-driven marketing: You'll own the Marketing strategy for a platform that's rewriting the rules of financial inclusion - turning smartphones into pathways to credit, insurance, and economic progress for people who've never had access before. 🏆 Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for four consecutive years (2022–2025). 🚀 Real scale challenges: Five markets. Multiple product categories. One coherent brand. You'll be building the marketing architecture to make it all work - from group brand strategy down to in-market execution. 🌱 Environmental impact: We're embedding sustainability into how we grow - having avoided 2.155 million tonnes of CO₂ through solar, refurbished phones, and e-mobility. What You'll Do At M-KOPA, you'll own the full marketing mandate - brand strategy, creative direction, campaign execution, and marketing talent development across Kenya, Nigeria, Uganda, Ghana, and South Africa. You'll advance our "More Than a Phone" proposition, partner with Country GMs to shape how marketing is structured and governed across markets, and build the marketing function that powers M-KOPA's next phase of growth. This is a hands-on leadership role. You'll do the core thinking yourself - developing brand strategy, reading local markets, interrogating data and consumer insights, writing the brief, evaluating creative, optimising the media mix, and building the business case for investment. Agencies and third parties support that work; they don't replace it. Your Environment 💼 Brand: CI guidelines, value proposition framework, brand architecture across devices and digital product categories Product launches: Positioning, selling points, and campaign direction for hardware and digital product launches across markets Packaging: Device packaging owned end-to-end - reflecting brand identity and meeting retail, agent, and customer requirements Campaigns: ATL, BTL, in-trade, and digital execution - TV, radio, OOH, digital, and experiential - across five markets Digital platforms: Performance marketing, CPA targeting, content and video, website strategy and optimisation Products: Smartphones, digital loans, flexible advances, device protection, insurance, data bundles, e-motorbikes Partnerships: Group agency relationships - briefing, performance reviews, contract oversight Measurement: Brand measurement framework - sentiment, awareness, recall, consideration - with OKRs and survey baselines Our Marketing Approach 🚀 Strategy before execution: Own the brand thinking, brief the agencies, evaluate the output - not the other way around Locally adapted, globally coherent: Group brand standards that give country teams room to execute with cultural relevance Data-driven decisions: Campaign effectiveness reviews, channel mix optimisation, and post-campaign iteration grounded in real performance data Field-first orientation: Deeply customer-centric - understanding the lived realities of Every Day Earners in our markets Emerging channels: Actively tracking trends and piloting creator-led campaigns - scaling what works, stopping what doesn't What You Need You're a strategic brand thinker who can translate complex business positioning into creative, market-relevant narratives. You're curious and culturally attuned, with a deep interest in African consumer behaviour. You lead with influence, not title - holding the line on brand while partnering collaboratively across functions and markets. Required Experience: 10+ years in marketing, with 5+ in a senior group, regional, or multi-market leadership role Proven track record building and evolving brand strategy in high-growth fintech, consumer services, or creative agency environments Hands-on ownership of multi-market budgets with direct accountability for spend performance Deep experience in M-KOPA's core markets Strong ATL campaign craft - directing agency partners and overseeing integrated media plans Hands-on performance marketing credentials - funnel optimisation, data-driven acquisition, paid social across Facebook, TikTok, WhatsApp and what comes next Proven people leader with experience developing marketing talent across geographies Commercially fluent - comfortable with budgeting, managing marketing investment and understanding its contribution to the full proposition economics Location & Benefits On-site role based in any of M-KOPA's five markets - Kenya, Nigeria, Uganda, Ghana, or South Africa Work with diverse teams across UK, Europe, and Africa Professional development programmes and coaching partnerships Family-friendly policies and flexible working arrangements Well-being support and career growth opportunities Our Mission 🌍 We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We strive to drive greater inclusion of women, youth, and low-income communities. We actively encourage applications from women and candidates from underrepresented backgrounds. Gender inclusion is a core strategic priority at M-KOPA - women represent 45% of our employees and 45% of our agent network, and we're committed to the same balance in our leadership teams. Our Impact 💚 Connected 📱: 2.5 million first-time smartphone users connected to the digital economy Prosperous 💰: 70% of customers use M-KOPA products for income generation, with 35,000 livelihoods created for agents Green 🌱: 2.155 million tonnes of CO₂ avoided through clean energy and circular economy products, with 127,700 circular economy products provided Ready to lead the marketing strategy for a business that's literally transforming lives across an entire continent? Apply Now! Why M-KOPA? At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility. Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com . Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024 and 2025) and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 6 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa. Important Notice M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply. M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships. M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process. Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date. If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.