About the role
Manager, Sales Application Manager, Sales Application Role We are seeking a technically strong and commercially astute Sales Application Engineer to drive the technical sales process for Ayr Energy’s range of transformers products.
The role bridges engineering and sales—translating customer specifications into optimized technical and commercial proposals and providing technical support to internal and external stakeholders. The ideal candidate brings deep knowledge of power transformer design, proposal creation (design and costing), utility tender documentation, and experience in customer engagement Key
Responsibilities 1. Proposal & Bid Management (Internal Coordination) • Lead the end-to-end proposal process from Customer RFQ to Proposal for utility customer, including: Reviewing commercial and technical specifications. Coordinating with engineering teams to develop preliminary designs and cost estimates aligning Preparing technically compliant and commercially optimized proposals • Ensure clarity in scope definition, technical deviations, and compliance with all the customer
requirements & IEEE/IEC standards. • Maintain a centralized repository of proposals, costing templates, and bid trackers for management review. 2. Customer-Facing / Sales Engineering Support • Participate in pre-bid and post-bid discussions with utilities, EPCs, and developers • Be the technical interface between customers and Ayr Energy for pre-order and post- proposal clarifications. • Review customer feedback and coordinate technical responses, design alternatives, or cost optimizations. • Support the sales team in presenting Ayr Energy’s product capabilities and technical differentiators during customer meetings and bid evaluations. 3. Process Development & Cross-Functional Alignment • Drive standardization of proposal formats, costing norms, costing logic, and approval workflows • Contribute to training and upskilling initiatives for the sales teams on product knowledge • Work closely with design, procurement, and project teams to ensure alignment between proposal commitments and manufacturing feasibility • Build deep understanding of customer