About the role
Head - Digital Marketing Freehand is building AI Teams that replace staff and software across enterprise supply chain, procurement, and ops finance. Our customers include Meta, GE, Apple, Pfizer, J&J, Cardinal Health, and Unilever. We are recognized by Gartner, Deloitte, McKinsey, and PwC. The product is real, the category is real, and the sales motion is working. What we have not yet built is a digital marketing engine that matches the ambition of the product. That is what this role is. There is no team to inherit. No existing playbook to execute. No hand-off deck. You will be the first dedicated digital marketing hire, and you will build — from the ground up — the infrastructure, strategy, and programs that drive awareness, pipeline, and market presence for Freehand across the segments we serve. If that sounds like a burden, this role is not for you. If it sounds like an opportunity, read on.
The Role This is a senior individual contributor role. You will own Freehand's entire digital marketing surface — paid, organic, and everything in between — and use it to open new market segments, generate qualified pipeline for the sales team, and establish Freehand's voice in a category that is still being defined. You will have real autonomy and real budget. You will also be accountable to real outcomes — pipeline contribution, cost per qualified opportunity, organic share of voice, and category-level search presence. You will work closely with the founders, the sales org, and the product team. There is no layer of approvals between you and the work.
What You'll Do You will build and run Freehand's paid performance marketing programs across Google, LinkedIn, and Meta — from strategy and audience architecture to creative briefing, bidding, and ongoing optimization. You will know which lever to pull and when, and you will manage spend with the discipline of someone accountable to CAC, not just impressions. You will own organic search end to end. That means technical SEO, content strategy mapped to buyer intent across supply chain and procurement personas, keyword architecture, and the editorial calendar that feeds it. You understand how Google reads a page and how a VP of Procurement searches for solutions to a problem. You will develop and execute an SEM strategy that captures demand at the bottom of the funnel while simultaneously building awareness at the top. You understand the difference between the two and how to budget for both. You will identify and open new market segments through digital — whether that is a new spend category (MRO, direct materials, services), a new buyer persona (ops finance, logistics), or a new vertical where Freehand has signal but no presence yet. You will design the campaigns, test the hypotheses, and scale what works. You will build the attribution and measurement infrastructure to know what is actually driving pipeline. You will own the reporting and make decisions based on data, not intuition. You will create or direct the creation of content — landing pages, ad copy, thought leadership, email sequences — that speaks to senior supply chain and procurement leaders. You can write with authority on a domain you have learned deeply, or you know exactly how to brief someone who can.
