About the role
The Opportunity Join
the team helping millions of people move beyond pain by shaping how we bring Hinge Health’s products and features to market. As a Product Marketing Senior Associate, you’ll turn complex product capabilities into clear, compelling stories that resonate with customers and internal teams. You’ll support go-to-market plans, refine messaging and competitive positioning, and partner closely with Product, Sales, Growth, Customer Success, and Creative to drive adoption of key launches and initiatives. This role is ideal for someone early in their product marketing career who wants broad exposure across workstreams, is excited to learn quickly, and is motivated by building high-impact narratives in a fast-paced, mission-driven environment. What You’ll Accomplish In your first 3 months: Support the development and execution of go-to-market plans for new products, features, and key initiatives, ensuring stakeholders understand timelines, deliverables, and launch goals. Help craft product positioning, messaging, and value propositions for target audiences, partnering with Product to understand feature intent, user value, and rollout plans. Translate product updates and roadmap changes into clear internal enablement and customer-facing materials (e.g., briefs, FAQs, one-pagers, emails, in-app messaging). In your first 6 months: Collaborate with Sales and Enablement teams to develop and refine launch materials, battlecards, presentations, and talking points that support effective customer conversations and drive adoption. Help maintain consistency across messaging, product narratives, and supporting content so that internal teams and customers hear a clear, unified story. Contribute to cross-functional launch and campaign planning, keeping partners aligned on priorities, risks, and tradeoffs as plans evolve. In your first year: Take ownership of discrete go-to-market workstreams for key product areas, from planning through execution and measurement. Use qualitative and quantitative inputs (e.g., feedback from customers, performance data, win/loss insights) to refine messaging, surface opportunities, and inform future launches. Become a trusted partner to Product, Sales, and Growth teams, known for translating product capabilities into compelling, customer-centered stories that drive impact.
