About the role
Product Marketing Manager Department: Corporate Marketing Employment Type: Full Time Location: Cyprus Description We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery. This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case. Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies. Key
Responsibilities CRM & lifecycle ownership Design and own CRM strategies across the full lifecycle Drive high-frequency CRM orchestration Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows Data, events & analytics Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV Drive A/B testing Cross-functional leadership Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners Skills, Knowledge & Expertise
Why join us Help us challenge injustice by creating fair choices for millions of people across 48 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Annual salary from 54 200 EUR gross. Final
benefits may vary depending on the location.
About inDriver
InDrive is a global mobility and urban services platform. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation, freight delivery, task assistance, courier delivery, and employment search. InDrive operates in more than 614 cities across 47 countries. It supports local communities via its peer-to-peer payment model and community empowerment programs, which help advance education, sports, arts and sciences, gender equality, and other vital initiatives.
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Job details
Location
Kazakhstan
Funding
Total raised
$387M
Last stage
Series C
Investors
Founders
What happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.