About the role
About Bitstack
It all started with an idea in 2021. Initially built to democratize Bitcoin in France, Bitstack has gone from a simple product that invests spare change in bitcoin, to a crypto-native bank bringing a better way to save, spend, and grow money to our 300K+ users. We want to rebuild finance from the ground up to empower people to achieve financial freedom by participating in a more open and inclusive financial system. We’re a small, ambitious team of operators. We believe in moving fast, sweating the details, and creating products people truly love. At Bitstack, you’ll have the opportunity to shape not just our products, but the culture and practices of our entire organization. Bitstack is backed by YC, leading VCs like 13books Capital, Stillmark, Serena, and many more. We are building a product our users love and we are just getting started!
The role
At Bitstack, CRM is a core growth lever.
As we scale, how and when we communicate with users directly impacts activation, retention, and revenue. This role is critical to turning Bitstack into a daily habit.
We are looking for a CRM Manager to build and own our lifecycle communications engine end-to-end. You will be responsible for making our user communications smarter, more relevant, and more impactful across the entire customer journey.
You will own the communication layer of growth: not product features, but how we drive user behavior through messaging, timing, segmentation, and orchestration across email, push, in-app, and other channels.
This is a highly strategic and execution-heavy role at the intersection of growth, product, data, and user understanding. You will be directly accountable for improving key lifecycle metrics such as activation, engagement, retention, and reactivation.
You will also own the migration to Braze and the design of a scalable CRM architecture that can support Bitstack’s next phase of growth.