Product Marketing Manager

Dovetail is the Customer Intelligence Platform for the entire organization. We unify fragmented feedback from every touchpoint, including sales calls, support tickets, and research, into a single AI-powered intelligence layer that empowers every team to build, sell, and serve with confidence. Founded in 2017, we are a team of 100+ across our offices in Sydney and San Francisco, working with thousands of teams from Fortune 500 companies to the world’s most innovative startups. The best never guess. We help teams turn the noise of thousands of customer interactions into the signal required to move faster, prioritize better, and drive revenue.

About

the role As our Product Marketing Manager, you will partner with the marketing, product, sales, and customer success teams to bring Dovetail to market and shape how customers and prospects understand the value of our platform. This is a hands-on, high-leverage role for a builder. You will drive a clear set of outcomes across positioning, product launches, customer stories, webinars, blogs, video content, and competitive narrative by integrating AI into your daily craft. We are looking for someone who treats modern AI tools as a system to be designed, not a shortcut to be reached for, and who has the taste to know when the output is ready to ship. What you’ll do Build repeatable, AI-powered marketing systems. You will design and operate the workflows, prompts, and tooling that let us produce content at a higher quality bar and at greater speed than a traditional product marketing function. You will partner closely with our engineering teams to ship internal tools and unlock automation in places a traditional product marketer cannot reach. Direct AI to ship work with taste. You will set the quality bar and bring the editorial judgment that turns raw model output into copy that sounds like Dovetail. You will know when a draft is ready, when it is not, and what to change to close the gap. Drive positioning and messaging across our product surfaces. You will manage the copy on our website, including persona and use case pages, comparison pages, blogs, and product pages, keeping our story sharp, opinionated, and consistent across every customer touchpoint. Lead product launches end to end. You will partner with product, design, marketing, and engineering on launch planning, then execute across channels including blog, email, social, sales enablement, and web, so every release lands with impact. Build the customer story library. Alongside the brand and content team, you will ship a steady cadence of customer stories, from named case studies of our most strategic accounts to a wider library of anonymized stories. You will run the work end to end: identifying the story, interviewing the customer, and shipping the asset. Sharpen our competitive narrative. You will manage our competitive positioning and displacement messaging, equip sales with battlecards and objection-handling material, and feed wins and losses back into our positioning. Enable our go-to-market teams. You will arm sales and customer success with the assets, talk tracks, and proof points they need to win deals and drive expansion, and partner closely with the SDR team on outbound content and campaigns. Skills and experience Taste. A high editorial bar across formats, with a portfolio that demonstrates clarity, voice, and judgment, including website copy, blog, customer stories, and sales collateral. You can articulate why a piece of work is good or bad, and you hold others to the same standard. AI fluency as craft. Hands-on with modern AI tools such as Claude or ChatGPT, with concrete examples of workflows you have designed and improved over time. You see AI as a system to operate, not a button to press, and you know how to direct it to produce work that meets your standard. A systems builder. Comfortable partnering with engineers to ship internal tools, prompts, and automation. You think in feedback loops and repeatable processes, not one-off deliverables. Strong video producer. You record your own demos, walkthroughs, and short customer facing content.