About the role
At Gaia Family , we're building the patient-facing front-door to fertility care, starting with financial infrastructure to pay monthly with outcomes protection baked in. Most people pursuing IVF or egg freezing in the U.S. are paying out of pocket. The experience is expensive, fragmented, emotionally overwhelming, and operationally messy. We partner with 180+ leading fertility clinics to make treatment more accessible through financing, insurance innovation, and a modern patient experience. We’re an ambitious, fast-moving team backed by top-tier investors (including Peter Thiel’s fund and Atomico), and we’re looking for a product leader to own and scale our consumer growth engine.
The Role This is not a feature PM role. You will own Gaia’s consumer funnel end-to-end: from first touch through consult booking, financing, and treatment activation. You’ll be responsible for improving conversion, increasing revenue, and helping thousands of patients navigate one of the biggest healthcare decisions of their lives. You’ll work directly with the Head of Product, alongside engineering, design, marketing, operations, and clinic partners. You’ll have high autonomy, fast shipping velocity, and direct influence on company strategy. If you like operating close to the business, running experiments, obsessing over conversion, and building products that meaningfully impact people’s lives, you’ll thrive here. What You’ll Own The full consumer journey: acquisition → signup → consult → financing → treatment Core growth and conversion metrics tied directly to company revenue Patient-facing experiences across: onboarding scheduling intake flows SMS + email lifecycle journeys payment and financing UX Experimentation strategy: identifying opportunities designing tests analyzing outcomes deciding what scales New consumer products and monetization opportunities, including lab testing and adjacent offerings Funnel analytics and reporting: dashboards conversion tracking cohort analysis operational visibility Cross-functional execution with engineering, growth, operations, and fertility clinic partners What We’re Looking For Must-Haves 5–8 years of product management experience Experience owning growth, conversion, marketplace, or consumer funnels Proven track record improving key business metrics through experimentation Comfortable owning revenue outcomes, not just shipping features Strong product intuition paired with analytical rigor Highly autonomous operator who thrives in ambiguity Experience in fast-moving startup environments (Series A/B preferred) NYC-based and excited to work in person several days per week Strong Pluses Consumer health, fintech, marketplace, or healthcare experience Experience with high-consideration or emotionally sensitive purchases Women’s health or fertility experience Experience building communication-heavy workflows (SMS, lifecycle, scheduling, onboarding) Comfort using AI tools in day-to-day product work: research prototyping analysis writing execution