About the role
Canva Mexico Content Lead | SmartRecruiters Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Mexico Content Lead Full-time Recruitment type: Permanent Company Description Hey, hello, hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our headquarters is in sunny Sydney, Australia, but our team spans the globe. While we support flexible, remote-friendly ways of working, for this role, we’re focusing on Mexico City, Mexico, so we can best support our teams and keep collaboration flowing. What you’d be doing in this role As Canva scales, change continues to be part of our DNA — and we like to think that’s all part of the fun. We’re introducing the Mexico Content Lead role to ensure content is a core driver of Canva’s country strategy. Content is one of Canva’s most powerful growth and engagement levers, and in Mexico it needs to move fast, feel unmistakably local, and clearly communicate what Canva enables people to do. As Mexico Content Lead you’ll own the end-to-end content strategy for the country- from identifying cultural and product gaps, to producing and surfacing content at speed. You’ll act as the senior local voice on content, partnering closely with the Country Manager and central teams to ensure content directly supports growth, frequency, and clarity. At the moment, this role is focused on: Defining what "great content" means for Mexico — and building the strategy to deliver it. You'll combine data analysis, local market understanding, and cultural judgment to define priorities, trade-offs, and investment choices with clear business impact. This is not a role for someone who localises or executes a strategy handed to them — it's for someone who builds it from scratch. Owning content performance end to end. You'll set clear benchmarks and expected outcomes for every effort in your strategy, then connect results back to execution — reassessing priorities and improving workflows based on what the data shows. Output volume is not the measure of success; impact is. Leading content for the platform, not for Marketing. The scope of this role is the content native to Canva — templates, elements, media, and other library assets. Your north star is serving user needs and driving adoption, retention, and monetisation inside the product. This is not a role for someone coming from brand campaigns or social media strategy. Shaping a content library that reflects the full breadth of Mexican user needs. You'll make prioritisation calls across use cases (Professional, Personal, Educational), formats (Presentations, Videos, Documents, Social assets), themes, styles, and tones — building a library that's more relevant, useful, and genuinely representative of the diversity of the Mexican audience. Choosing the right production pipeline for each problem. You'll assess and combine freelance designers, local creators, LATAM creators, localisation, external vendors, and AI-supported workflows depending on what each need requires. The goal is a production model that balances quality, speed, scalability, and cost — not a single approach applied to everything. Driving content impact through cross-functional collaboration. You'll work closely with Product, SEO, Marketing, and Education teams to bring broader data and context into decisions — ensuring local content output directly supports user growth, monetisation, and Education adoption across Mexico. Enabling creator teams with clear strategic direction. You'll give creators and partners the insights, priorities, and guidance they need to improve relevance, quality, and diversity. Success is measured not by how much gets produced, but by how well it reflects user needs and strategic priorities. You’re probably a match if You think about content as part of the product experience, not as a marketing function. You understand content's role in the user experience and Canva's value as a platform — and you think about impact through templates, elements, and library assets, not brand positioning or social media reach. You're data-literate with a hands-on approach. You've used user behaviour, performance data, and market context to identify opportunities, set priorities, and change direction when the evidence called for it. You use analysis to make both strategic and operational decisions — not to report on what already happened. You have strong judgment on Mexican culture and local user experience. You combine data-driven analysis with genuine local context — the diversity of the Mexican audience, what resonates now, what's emerging — and you know how to translate that into content priorities that are specific, not generic. You've built content strategy from scratch and owned the outcome. You've defined pillars, made trade-off calls, and set the direction for yourself and your team — then executed against it and evaluated performance with honesty. If your experience is primarily executing a strategy someone else defined, this role will be a significant stretch. You know how to work across multiple production pipelines at the same time. You can decide which production approach fits which problem, set clear expectations for each, and manage the trade-offs across quality, speed, scalability, and cost. You're comfortable with a diversified supply model — not reliant on one. You've worked effectively across global teams and cross-functional stakeholders. You're comfortable across time zones, cultural contexts, and different ways of operating. You know how to bring together perspectives from multiple teams to strengthen decisions and improve local impact — without losing momentum. You own your outcomes and don't wait for a roadmap. You work in ambiguity, identify gaps, align others when needed, and stay accountable for results. You're the person who sees something broken and fixes it — not because it was assigned to you, but because it needed to happen.