About the role
Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives. Role Purpose: Own the end-to-end acquisition and activation lifecycle from waitlist through first booking. Design, execute and continuously optimise customer journeys across SMS, email, push and in-app channels. Lead the experimentation roadmap to drive incremental improvements in activation rates and customer quality. First 6–12-month outcomes: Measurably improve waitlist-to-booking conversion through optimised automation and experimentation • Launch and maintain all core customer journeys with defined SLAs and regular QA audits • Design and execute a continuous A/B testing programme with clear lift targets and guardrails • Build playbook library (waitlist nurture, booking confirmation, abandoned booking recovery) with documented best practices • Establish feedback loop with paid channels team to inform campaign strategy and audience targeting
Requirements: • 5–10 years in CRM, lifecycle marketing, or customer acquisition • Hands-on experience building journeys in a CRM/marketing automation platform (e.g. Bird, Braze, Iterable, SFMC, Klaviyo) • Deep understanding of email, SMS, and push deliverability, segmentation best practices, and A/B testing methodology • Experience designing and owning campaign QA processes and data quality controls • Data-literate: able to interpret dashboards, cohort analysis, funnel metrics, and retention curves • Comfortable writing basic SQL queries or demonstrable willingness to learn — at Neko, everyone in CRM is expected to be close to the data About titles at Neko We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of