About the role
Canva LATAM Marketing Research Lead | SmartRecruiters Google Chrome Microsoft Edge Apple Safari Mozilla Firefox LATAM Marketing Research Lead Full-time Recruitment type: Permanent Job Description Join
the team redefining how the world experiences design. Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. What you’d be doing in this role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. At the moment, this role is focused on: Inspiring interest in deeply understanding LatAm customers, what motivates them to use our product, and how to build experiences that drive higher satisfaction, ongoing engagement, and retention. Understanding the broader LatAm market and competitive landscape, our brand territory and positioning in the region, hone our audience propositions, and work with product, performance, social media, community, and brand marketing teams to develop, test, and measure our brand health, campaign strategy, and plans. Developing core frameworks, methodologies, databases, and reporting solutions to support internal decision-making and answer critical business questions specific to LatAm markets. Leveraging the power of Canva's data and systems in combination with qualitative and quantitative research to generate hypotheses, plan and deliver high-impact research that drives growth across the region. Producing highly actionable and authoritative insights that impact our growth initiatives and marketing strategy for LatAm while balancing business