About the role
About Strava Strava is the app for active people. With over 195 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. The Strava for Business team partners with the world's leading brands and agencies to inspire active communities and connect with athletes in meaningful ways. Our sponsorship solutions offer an innovative alternative to traditional advertising — rooted in motivation, community, and real-world impact. We're looking for an experienced B2B Content Strategist Contractor to build and execute Strava for Business's content programme from the ground up. This is a project-based engagement with a clear commercial goal: helping brands and agencies understand why Strava is the best platform to reach and engage active people. The contract length is 6 months. This is a 6-month contract role. This role is based in the UK with eligibility to be remote. What You’ll Do: Own the B2B content programme end-to-end — strategy, planning, and execution Build a structured content plan covering the full buyer journey, from awareness to active consideration Identify content gaps and develop original formats from Strava's unique data position: trend reports, audience insight pieces, seasonal stories, and industry narratives Produce a high-impact content calendar across owned and distributed channels (organic social, email, events, PR) Drive compelling case studies with brand-side leaders and clear ROI proof points Align with the SfB marketing team so content feeds into campaigns, events, and outreach Collaborate with external comms and PR partners on distribution What You’ll Bring to
the Team: Proven B2B content experience — ideally at a platform, media owner, or tech company working with brands and agencies Deep understanding of how digital platforms work from the inside: the audience, the product, and the advertising story Comfortable using data as a creative input — finding the narrative in a dataset and translating it into content Strong editorial judgment and the ability to make decisions independently without heavy oversight Experience managing external contributors — writers, designers, creators — without losing the original vision An excellent writer and rigorous editor with a clear point of view on what makes B2B content worth reading