About the role
About LILT AI is changing how the world communicates — and LILT is leading that transformation. We're on a mission to make the world's information accessible to everyone , regardless of the language they speak. We use cutting-edge AI, machine translation, and human-in-the-loop expertise to translate content faster, more accurately, and more cost-effectively without compromising on brand, voice, or quality. At LILT, we empower our teammates with leading tools, global collaboration, and growth opportunities to do their best work. Our company virtues— Work together, win together; Find a way or make one; Quicker than they expect; Quality is Job 1 —guide everything we do. We are trusted by Intel Corporation , Canva , the United States Department of Defense , the United States Air Force , ASICS , and hundreds of global Enterprises. Backed by Sequoia, Intel Capital, and Redpoint, we’re building a category-defining company in a $50B+ global translation market being redefined by AI.
About
the Role Reporting to the Director of Demand Generation, you will own the end-to-end strategy, execution, and iteration of a repeatable demand engine designed to drive MQLs, source pipeline, and accelerate revenue opportunities across multiple product lines. You are directly responsible for building and automating high-impact digital programs across paid and organic channels—including email, webinars, PPC, display, social, and content syndication. You will lead experimentation efforts to optimize the marketing funnel and ensure data-driven governance across the database. This is a high-ownership role where you will partner closely with Sales, ADRs, and Marketing Operations to convert interest into qualified pipeline and ensure all programs align with aggressive revenue targets. About You You are a performance-driven operator and natural problem solver who thrives on taking extreme ownership of how demand turns into revenue. With an insatiable curiosity to understand the "why" behind the data, you aren't just satisfied with manual campaign maintenance; you are driven to build a repeatable demand engine through constant testing and optimization. You think in systems and feedback loops, possessing the technical aptitude to dive into the "plumbing" of our channels—from paid search and social to lifecycle email—to ensure every touchpoint translates into a measurable pipeline. As a highly hands-on "engine operator," you combine inquisitive strategy with tactical execution and cross-functional collaboration to diagnose funnel friction and scale growth opportunities. What You’ll Do Multi-Channel & Lead Gen Execution : Plan and execute end-to-end digital programs including paid social (LinkedIn, Reddit), organic social, display, retargeting, and 3rd party content syndication/CPL programs using a "test and learn" approach to turn successful experiments into repeatable, scalable campaign playbooks. Organic Visibility (SEO/AEO) : Own the strategy for SEO and AEO, leveraging AEO tools to operationalize AI-driven insights and proactively influence our visibility within LLM-based discovery and generative search results. Paid Search Management: Directly oversee our paid search contractor and manage search strategy to ensure every dollar spent maximizes high-intent lead quality and pipeline ROI. Email & Lifecycle Management: Design and optimize persona-specific nurture sequences and lifecycle stages to move buyers forward based on behavior and signals. Measurement & Tracking Mastery: Own the tracking architecture for your campaigns, maintaining high-fidelity reporting and attribution to ensure a clear view of ROI. Operational Partnership: Partner closely with Marketing Operations to define the logic for lead scoring, automated routing, and database governance. While MOPs handles the technical build, you provide the strategic