About the role
Why join us? We’re a global tech company, just not the kind you’re picturing. Sure, we’ve got catered lunches, team events, cool merch, and yes... dogs in the office. But that’s not why people join. Our team of nearly a thousand people wakes up every day to make our product and our customers’ lives better. At SafetyCulture, you’ll hear “yes, let’s give it a shot” more often than “that’s not how we do things here.” People join because we’re building tools that make work better for the 3 billion people who keep the world moving - factory floor operators, baggage handlers, truck drivers, servers, store assistants. The ones who make things happen. We’ve got the scale and innovation you’d expect from big tech. The difference? No endless layers of sign-off. No corporate theatre. Just smart, experienced people solving real problems fast . The scale is big. But the ownership’s personal. Every full-time team member gets equity - real skin in the game. When we grow, you do too. We’re not perfect, no company is. But this next chapter of our growth is about scaling with intelligence, not just size - fueled by operational maturity, a clear vision, and a strong focus on AI. This is big tech impact, without the big tech ick. If that excites you more than it scares you, you’ll fit right in. This role exists to define and drive the long-term vision for Marketing Technology at SafetyCulture — building the systems, data infrastructure, and AI capabilities that make Marketing one of the most technically advanced and commercially effective functions in the business. Leading a team across technology, operations, and engineering, the Senior Manager, GTM Engineering is accountable for the end-to-end marketing tech stack, Go-to-Market (GTM) tooling, and the in-house platforms that give SafetyCulture a competitive edge in pipeline generation, lead conversion, and revenue attribution. \n How you will spend your time: Own and evolve the Marketing technology roadmap — defining the strategy, prioritisation, and sequencing of investments in tooling, data, and AI capability across the entire Marketing function. Lead and grow a team - creating a culture of ownership, experimentation, and high performance. Drive AI adoption across Marketing and GTM — identifying, building, and scaling use-cases that meaningfully improve funnel efficiency, lead quality, content output, and campaign performance, with a preference for building rather than buying where it creates a durable advantage. Take ownership of Marketing’s data infrastructure — partnering with Data & Analytics to build in-house data capabilities including a Marketing-owned Postgres lakehouse, enabling