About the role
Job Application for Director of Product Marketing at Culture Amp Back to jobs Director of Product Marketing Melbourne Apply Join us on our mission to make a better world of work. Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day. Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company. For more information visit cultureamp.com . How you can help make a better world of work The Director of Platform Product Marketing leads the team focused on the commercial success of Culture Amp's core product portfolio, including Engage, Perform, Develop, and AI Coach. Each PMM on the team operates as a mini-General Manager for their product line: driving GTM strategy, effective product launches, positioning, enablement, and the metrics that reflect real market traction (product-line revenue, feature adoption, churn, and win/loss rates). The Director's job is to build and lead that team, set the standard for how Platform PMM operates, and serve as connective tissue between Product, Marketing, and Sales. This includes partnering closely with product and commercial leadership to shape roadmap decisions with market and buyer insight aligned to business strategy, not just activating what's handed over. You’ll also be leveraging AI as a force-multiplier to unlock your team and GTM processes to be more efficient and impactful. The ideal candidate is equal parts people leader and practitioner: someone who can coach a PMM through a positioning challenge, synthesize win/loss data into a product recommendation, and build the cross-functional trust that makes GTM actually work. You care about outcomes (like adoption, retention, growth) and you know how to inspire a team to achieve them. Key Responsibilities GTM Leadership: Own the strategic frameworks and GTM processes to bring new products and features to market that maximize business impact from new logo acquisition to adoption. Positioning & Messaging: Own and validate the messaging strategy, including product/feature positioning, use case, proof of efficacy, and points of competitive superiority. Asset Development: Oversee the creation of core materials to support sellers and marketers, including one-pagers, videos, sales collateral, demo support, and product-level web content. Buyer Insights: Deeply understand the product ICP, including the goals, pains, and needs of buyers, to inform GTM execution. Roadmap Activation: Own the customer-facing roadmap and core activation activities, such as Product Roadshows. Support Pricing & Packaging: Align product family messaging and GTM strategies to maximize revenue within our P&P models. Strategic Influence: Use market insights and win/loss analysis to inform product roadmap decisions. Team Leadership: Lead, coach, and develop a high-performing team, setting goals and priorities to deliver on business objectives. Requirements 8+ years of B2B marketing experience , with at least 4+ years in a product marketing leadership role . Proven GTM expertise: Significant experience running cross-functional launches, aligning stakeholders across Product, Sales, and Marketing, and building repeatable GTM processes. Strong messaging and positioning skills: You can synthesize buyer research, competitive context, and product complexity into crisp, differentiated narratives for buyers and users. Effective enablement : Demonstrated ability to deliver effective product marketing assets and sales enablement that lead to commercial success. Develop insights and use analytical rigor: Experienced in buyer research to validate value propositions, and synthesizing sales and market data to develop data-driven recommendations. Collaborative and influential: Comfortable working through ambiguity and driving alignment with senior stakeholders across functions. Inspiring people leader: Experience managing, developing and inspiring PMMs at different levels. AI-ready and curious: Comfortable using AI as product marketing enabler and eager to learn and develop new skills for the team. Preferred Qualifications (Bonus points for..) Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS categories. Experience marketing AI-native or AI-augmented products, including developing phased launch strategies, positioning frameworks, and adoption programs. Experience with product-led growth and adoption strategies. Track record of building and scaling GTM processes in a company undergoing growth or significant product transformation. Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred. We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are: Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success Programs, coaching, and budgets to help you thrive personally and professionally Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work Team budgets dedicated to team building activities and connection Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time Extended year-end breaks: An extended refresh period at the end of year Excellent parental leave and in work support program available from day 1 of joining Culture Amp 5 Social Impact Days a year to make a positive impact on the community outside of work MacBooks for you to do your best & a work from home office budget to spend on setting up your home office Medical insurance coverage for you and your family (Available for US & UK only) Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here . Please keep reading... Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience! If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions. If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp. com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact . 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