About the role
Define and lead creative direction across integrated, multi-channel marketing efforts for Windows, Surface devices, and Services including Bing and Edge, spanning brand advertising, product launches, paid media, social, digital, experiential, and ongoing go-to-market communications. Develop breakthrough creative concepts and campaign platforms rooted in audience insight, product truth, cultural relevance, and strategic clarity. Concept and write film, television, online video, branded entertainment, and other cinematic storytelling, from early creative territories and treatments through finished scripts. Play an active creative role throughout film production, including director selection, pre-production, casting, production design, shoots, edit, sound, music, and finishing. Partner closely with directors, DPs, production companies, editors, and agency teams to protect the core idea while pushing every element of the work toward the highest level of craft. Develop social-first creative ideas and campaigns designed around how audiences actually discover, participate in, and share culture across platforms. Create distinctive ideas for paid media, understanding how a campaign system can stretch from major brand moments to short-form, platform-native, and performance-oriented creative without losing the strength of the idea. Write and shape work across a wide range of formats including campaign platforms, headlines, scripts, manifestos, social content, digital experiences, product storytelling, launch narratives, and presentations. Translate complex technology into simple, memorable consumer ideas without sacrificing intelligence, personality, or product truth. Serve as a creative partner across Integrated Marketing, Advertising, Media, Social, Product Marketing, Design, Production, Engineering, and external agencies. Develop and present compelling creative territories, scripts, campaign ideas, and strategic narratives to senior and executive stakeholders with clarity, confidence, and conviction. Provide clear, actionable creative direction to writers, art directors, designers, filmmakers, production partners, agencies, and other creative collaborators. Guide internal creatives, freelancers, writers, production partners, and agencies to deliver strategically grounded, culturally relevant, digitally native creative work. Maintain creative consistency and excellence across Windows, Surface, and Services while adapting ideas intelligently across channels, formats, audiences, and markets. Stay deeply engaged with advertising, filmmaking, entertainment, design, social culture, creators, and emerging forms of storytelling to continually raise the ambition and relevance of the work. Thoughtfully incorporate AI and emerging creative technologies into concept development, writing, experimentation, and production workflows to accelerate ideation and innovation. Remain a hands-on creative, regularly concepting, writing, rewriting, editing, and solving creative problems rather than solely directing the work of others. Embody our Culture and Values. Master's Degree in a related field AND 6+ years experience working in a creative space for a global brand. OR Bachelor's Degree in a related field AND 8+ years experience working in a creative space for a global brand. OR equivalent experience, including demonstrated experience working in a creative space for a global brand. Master's Degree in a related field AND 8+ years experience working in a creative space for a global brand. OR Bachelor's Degree in a related field AND 12+ years experience working in a creative space for a global brand. OR equivalent experience. 10+ years of experience creating and leading breakthrough advertising and brand creative for globally recognized brands. Experience writing commercials, brand films, short-form video, branded content, and other forms of scripted storytelling. Experience taking work through pre-production, production, shoots, post-production, and final delivery. Experience collaborating directly with directors, DPs, editors, production companies, and other filmmaking talent. Experience with advertising writing across formats, from campaign platforms and headlines to long-form copy, scripts, social content, and brand storytelling. Experience developing social-first creative and paid social campaigns for major brands. Experience creating integrated campaigns spanning film, social, digital, paid media, experiential, and emerging formats. Experience presenting creative work to executives and articulating the thinking behind ideas with clarity, confidence, and impact. Experience leading and creatively directing agency partners, freelancers, writers, art directors, designers, filmmakers, and production partners. Experience working in both agency and in-house creative environments preferred. Experience with emerging creative technologies and AI-enabled creative workflows. The ability to provide a portfolio of relevant work for review.
