About the role
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts. Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide. The Senior Associate, Consumer Communications, will play a key role in the day-to-day execution of earned PR initiatives aimed at building the Ro brand and highlighting Ro’s award-winning products and services. On a daily basis they will work cross-collaboratively with a wide variety of team members, expert advisors and supporting agencies to champion storytelling opportunities that put Ro on the map. The ideal candidate is energized by working with media, has their pulse on consumer trends in traditional media and on social platforms and is able to think strategically to ensure all storytelling initiatives have a throughline to Ro’s products, services and goals. Our dream candidate is passionate about Ro’s mission to help as many patients as possible achieve their health goals. They are an organized individual with honed project management skills, able to keep the train on the tracks and manage up. They are comfortable digging into data and reporting platforms to help quantify results. They have a writing voice that can make complex topics digestible to different audiences. They are not afraid to tackle projects outside the traditional scope of communications if they’re a value add to
the team. \n Essential Functions: Support Ro’s always-on media engagement program by writing thoughtful pitches centered around Ro’s products and services Collaborate with members across Ro’s Comms, Growth and Brand teams to make sure consumer PR efforts are in line with company priorities Serve as eyes and ears to help source stories across Ro, understanding the differentiators of Ro’s products and services and mining for story ideas Track industry trends and developments relevant to Ro and its products and make recommendations for how to insert Ro into the conversation Brainstorm ideas and strategies for media coverage Help subject-matter experts turn their knowledge into digestible expert commentary and support internal media training efforts Vet inbound media opportunities and make recommendations for engagement Support the development and promotion of Ro insight surveys and clinical research Research data points to help drive storytelling efforts Collaborate closely with Ro’s PR agencies, helping to manage action items Work cross-functionally to tackle open-ended questions impacting announcements and initiatives Draft backgrounders for media interviews and agency briefs Track and update results from earned consumer opportunities including monitoring our affiliate network (Impact) and Google Analytics Keep close tabs on product updates and timelines across Ro’s verticals in fertility, sexual health, skincare and weight management Manage various media lists and trackers Ideal