About the role
Content Marketing Specialist - Rocketlane Return to jobs list Content Marketing Specialist Job type: Full Time · Department: Marketing · Work type: On-Site Chennai, Tamil Nadu, India Job details Application form About Rocketlane Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation. Our mission? To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects—reducing chaos and boosting customer satisfaction across industries. We’re a close-knit team of over 100 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners. Role summary At Rocketlane, content has never been an afterthought. It’s been the engine that helps us build trust with the people we serve. Our customers, professional services leaders, delivery teams, and operations experts, come to Rocketlane not just for software, but for insight. They look to us to understand how the industry is evolving, how high-performing teams operate, and how they can deliver better outcomes for their customers.That’s why content plays a central role in how we build our brand. Rocketlane is defining the modern way services teams deliver work. So we’re not just explaining a product, we’re shaping how the market thinks about service delivery, project success, and the future of delivery in an agentic world. So this isn’t a traditional content writer role. We’re looking for someone who thinks like a Product Marketer, researches like an analyst, and writes like a storyteller. Someone who can turn product ideas, customer problems, and industry shifts into narratives that matter. You’ll help shape how Rocketlane communicates ideas about service delivery, customer onboarding, and the future of project execution. You’ll work closely with founders and product teams, and you’ll have the autonomy to explore ideas that move the conversation forward. And you’ll have a lot of fun along the way :) If you see writing as a tool for thinking, teaching, and shaping perspective, you’ll fit right in. What you’ll do Own high-impact content across formats Develop both long-form and short-form content: blogs, landing pages, playbooks, customer stories, sales enablement assets, email copy, video scripts, and more. Develop deep understanding of our customers Understand their personas, workflows, and challenges to craft stories grounded in real problems and outcomes. Work closely with people who care deeply about the product Work closely with Product Marketing, Product, Sales, Customer Success, Demand Gen, and Design to bring ideas to life. Think distribution, not just creation Ensure content travels effectively across channels like blog, LinkedIn, email, video, community, and events. Find the ideas worth talking about Explore the problems our audience cares about and develop narratives that help them think differently about how they operate. The kind of person who thrives in this role Product curiosity You’re curious about how products and businesses work. You enjoy digging into features, workflows, and customer problems until you can explain them simply. Tech-to-human translation You can turn complex product ideas, technical concepts, or operational workflows into clear, engaging narratives. Customer instincts You don’t write in abstraction. You want to understand who the customer is, what pressures they face, and what success looks like for them. Perspective, not just words You don’t just summarize information, you develop viewpoints grounded in research and thinking. Impact mindset You care about what happens after something is published. Did people read it? Share it? Act on it? Did it help them understand the product better? Collaborative by default You’re comfortable working with Product, PMMs, Sales, Customer teams, and founders to shape content together. Distribution awareness An understanding that great content needs to travel and that ideas adapt across channels like LinkedIn, YouTube, email, and community. Obsession for the Craft You don’t settle for “good enough.” You refine ideas, sharpen arguments, and make every piece better with each pass. You bring a healthy creator’s pride to your work. Experience Ideally 3–5 years in B2B SaaS content marketing, editorial, or product storytelling roles. If you have slightly less or more experience but believe this role fits your trajectory, we’d still love to hear from you.
