About the role
Description Join
the team empowering the world to design Hey, g'day, mabuhay, kia ora, こんにちは, 你好, hallo, नमस्ते, 안녕하세요, hola, salut! At Canva, our mission is to empower the world to design—and we’re growing fast across the globe. With over 250 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world-class growth marketing team that’s deeply local, highly creative, and relentlessly performance-focused. We're looking for a Performance Marketing Specialist to join our team in Italy, focused on driving incremental user growth through great investment decisions, media buying strategy and execution, supporting creative and ensuring we send traffic to great post-click experiences.
About
the role As the Performance Marketing Specialist for Italy, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in Italy to drive great incremental returns on our media investments. To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences. As part of this role, you will report to Italy, Head of Marketing and work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management.
What you'll do Own day to day media buying, optimisation and pacing across multiple channels in Italy. You will focus on creative-led channels ( Meta, YT & TT, LinkedIn) as we have global search and ASO teams supporting Italy Translate Italy priorities into concrete strategy and plans. Set these in partnership with the Global Growth Marketing team and Italy Country Team. Set the media mix, lead budget allocation review processes and own the experiment roadmap. Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate. Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers Actively manage creative rotation: scale top-performing assets, pause low performers, and proactively flag refresh needs that shape our creative strategy Evaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region Work closely with creative team to maximise Tiktok Content Suite and champion best practices in modern content formats to get and retain attention Level up creative cohort analysis and bring unique insights into how we are running our creative flywheel. Lead formulation, implementation and learning cycles through CRO initatives across channels. Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems You’re probably a match if you have: Proven hands-on experience in media buying and budget management across major platforms with strong media buying principle understanding. Strong optimisation mindset and confidence making data-driven decisions. Proven experience collaborating with creative teams to improve performance through structured testing and iteration. Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact. Familiarity with MMM, lift studies, and incrementality testing. Design experiments autonomously and build a strong relationship with the Marketing Science team. Experience with creative testing frameworks or sprint-based experimentation Experience working iteratively with a creative team led by a creative strategist Experience improving funnels into Apps and Web based products. Comfortable working cross-functionally in a remote, multi-market environment. Italian speaking and good English, with a feel for market context.
