About the role
We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with speed and simplicity, by providing a cloud data platform that makes open-source databases, search, streaming, and application infrastructure easily accessible to everyone.
The Role: We're looking for a Lifecycle Marketing Manager to own the end-to-end user journey for Aiven's self-serve customer base. This role is deeply focused on what happens after someone signs up — turning new users into activated ones, activated users into paying customers, and paying customers into expanded accounts. You'll combine segmentation, behavioural data, and personalised messaging to build a lifecycle program that drives measurable monetisation outcomes. This includes everything from in-console nudges to nurture flows to expansion signals.
What You'll Do: Own the full user lifecycle from sign-up through activation, conversion, retention, and expansion Design and execute nurture programs tailored to where users are in their journey — onboarding sequences, re-engagement flows, and milestone-based triggers Build and manage in-console messaging and product nudges in partnership with Product — surfacing the right prompt to the right user at the right moment Develop and maintain user segmentation frameworks based on product usage, firmographics, and behavioural signals Drive monetisation programs: identifying users with high conversion or expansion potential and delivering targeted interventions (upgrade prompts, usage-based triggers, tier nudges) Work closely with Product and Data teams to define the signals that indicate activation, health, and churn risk — and build automated responses to them Own lifecycle reporting: activation rates, conversion rates, expansion revenue influenced, and churn metrics
What We're Looking For: Proven experience in lifecycle, CRM, or retention marketing, ideally at a SaaS or PLG company Deep understanding of user journey mapping and funnel-based thinking You're highly data-driven, you can build a cohort, read a funnel, and turn behavioural signals into a clear hypothesis worth testing. Experience with marketing automation and lifecycle tooling (e.g. Customer.io, Braze, Iterable, or similar) Familiarity with in-product messaging tools (e.g. Intercom, Pendo, or similar) is a strong plus Strong collaboration skills, this role sits at the intersection of Marketing, Product, and Data Amazing! What’s next: If you think Aiven is the place for you and that our Values align with yours, send us your resume and we’ll get in touch! AI Usage: Aiven does not use AI to screen and/or select applicants. However, you will have the opportunity to demonstrate your AI proficiency during the live challenge stage of our interview process. Global