About the role
Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite.
Responsibilities
- Own the end-to-end operations of Cider's US retail stores — set ambitious sales targets, build high-performing teams, and drive results.
- Lead the development of an omnichannel retail strategy, integrating retail technology and smart solutions to create a seamless customer experience across all touchpoints.
- Collect and synthesize customer feedback to influence product development and marketing direction; design and execute loyalty programs that improve retention and satisfaction.
- Partner with the marketing team to drive brand and store awareness, ensuring consistent brand messaging across all in-store and external channels.
- Build and refine retail and inventory workflows from the ground up, establishing scalable systems that support rapid growth.
Qualifications
- Deep understanding of the US consumer market with strong local insights; experience leading 0-to-1 retail initiatives is a strong plus.
- Proven ability to independently develop new markets, with an established network of regional partners, clients, and resources.
- Strong negotiation skills and the ability to handle complex business discussions with confidence and autonomy.
- Excellent team leadership and management capabilities, with high business acumen and a hands-on, results-driven approach.
- Fluent English communication skills (written and verbal); international background or cross-cultural work experience preferred.