About the role
About Higgsfield Higgsfield AI is the leading video AI company redefining synthetic media on socials. The company is entering its next stage of scale with $300M+ run-rate sales in just over 12 months after launch, and a $130M Series A. Role Overview We are seeking a Head of Entertainment GTM to build and lead our entertainment industry business. This role sits at the intersection of entertainment, technology, partnerships, and revenue. You will own the strategy, pipeline, partnerships, and commercial execution across studios, streaming platforms, broadcasters, production companies, agencies, talent organizations, sports media companies, and emerging creator businesses. Beyond external relationships, you will be responsible for aligning entertainment-focused initiatives across Higgsfield's Asia-based Growth and our U.S.-based Enterprise team. You will create a unified go-to-market strategy, establish operating rhythms, and ensure all teams are executing against common objectives. Key
Responsibilities Build the Entertainment Business Develop and execute Higgsfield's entertainment go-to-market strategy. Identify, prioritize, and penetrate key entertainment segments including film, television, streaming, sports, gaming, music, creator economy, and digital media. Build executive relationships with decision-makers across studios, broadcasters, production companies, agencies, talent organizations, and major creator businesses. Create and execute strategic account plans for marquee entertainment customers. Negotiate and close complex commercial partnerships and enterprise agreements. Lead Cross-Functional Revenue Efforts Serve as the central owner of entertainment-related revenue initiatives across the company. Align activities across Asia-based Growth, B2B, and Business Development teams and U.S.-based commercial teams. Create operating cadences, pipeline reviews, forecasting processes, and success metrics. Ensure efficient handoffs between growth, partnerships, sales, customer success, and product teams. Establish scalable processes for customer acquisition, expansion, and retention. Influence Product & Market Strategy Partner closely with Product, Engineering, Research, and Leadership teams to inform roadmap priorities. Translate customer feedback into actionable product
