About the role
About Chrono24 is the world’s leading online marketplace for luxury watches. By connecting buyers and sellers across the globe and combining a passion for horology with cutting-edge technology, we bring transparency, trust, and efficiency to the watch market. As a global platform with more than 9 million monthly visitors, Chrono24 serves watch enthusiasts and sellers around the world. As Marketing Manager for the Japan market, you will contribute to local growth across both B2C and B2B. Reporting to the APAC Marketing Lead based in Tokyo, you will work closely with the APAC team as well as central global teams to plan, execute, and optimize marketing initiatives tailored to the local market. This is a highly autonomous role in which you will identify opportunities, build processes from the ground up, and help turn them into scalable and repeatable operations with speed and ownership. The core mission of this role is to drive brand awareness, user acquisition, engagement, and partner acquisition, activation, and retention in Japan. Success in this role will be measured by growth in MAU, MARU, and Requests, stronger customer loyalty and LTV in B2C, and improved partner activation and pipeline generation in B2B. What you can expect Drive B2C demand and improve LTV in the Japan market through paid media, CRM, and locally relevant campaigns Support the full B2B partner lifecycle, from acquisition to activation and retention, to accelerate growth Act as a bridge between global and local teams, ensuring high-quality and effective marketing execution in collaboration with key stakeholders Build scalable marketing processes, from initial setup through operational standardization Why this role now Japan is one of Chrono24’s most important growth opportunities. To further strengthen locally relevant marketing and accelerate growth in both B2C and B2B, this role will play a critical part in our next phase of development. By combining global strengths with local execution and market insight, we are looking for a key individual who can help drive stronger results in Japan. What success looks like Contributing to growth in MAU, MARU, and Requests in the Japan market Accelerating B2C performance through CRM, local campaigns, and localization Ensuring B2B partner initiatives work seamlessly across acquisition, activation, and retention Building a repeatable marketing operating model in close collaboration with global teams Making sound prioritization decisions and delivering results within limited resources Team collaboration In this role, you will work closely with: APAC Marketing team Central Marketing teams across Consumer, B2B, Brand, and Localization APAC Account Management team Central Data, Legal, and Product teams Local vendors, including agencies, production partners, and media outlets Key