Senior Marketing Operations Manager (Hybrid)

Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in? 📍Your Impact Starts Here As a Senior Marketing Operations Manager focused on Technology & Systems, you’ll own the marketing tech stack that powers our growth engine. You’ll help the Marketing team move fast and with confidence by keeping our systems stable, data reliable, and campaign enablement friction-free. This role sits within Revenue Operations to create a centralized, connected GTM infrastructure—and partners daily with Marketing, Analytics, and Data Engineering to ensure clean data flows through the funnel. Make no mistake, we’re looking for a builder —someone who has inherited messy, fragmented systems before, developed a plan and executed on getting it streamlined. In this role, you'll gain ownership of a mission-critical stack that connects Marketing to RevOps and Analytics, visibility across the entire GTM organization, a chance to influence how we scale our growth engine, and a career path toward Marketing Systems Architect or MarOps leadership roles as we scale. If you love solving marketing puzzles, building better systems, and translating strategy into scalable automation—you’ll help transform our marketing technology ecosystem into a powerful growth engine. Let’s talk. These are the key ways you'll contribute and create impact in this role: Stack Ownership & Reliability Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility). Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy. Implement marketing tags for new channels and partners to support cross-functional needs Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices. Data Quality & Governance Build and manage audiences and target segments across marketing channels. Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs. Oversee data governance across systems, ensuring data is current and accurate. Systems & Integration Enablement Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility. Support lifecycle automation and campaign workflows to improve speed to market. Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership. Project Delivery & Cross-Functional Partnership Serve as the primary project owner of marketing operations projects, driving cross-functional results. Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives. Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution. 🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role: 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome). Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo). Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations. Knowledge of pixels, tags, UTM tracking, and ad platform integrations. Exposure to web behavior analytics (Hotjar or similar) and emerging AI-search/answer-engine visibility tools (Profound or similar) is a plus. Ability to map end-to-end marketing data flows and understand integration dependencies. Comfortable QA-ing data flows and interpreting campaign metrics (not required to build models). Proven track record of leading marketing ops projects and driving cross-functional alignment. Skilled at translating technical concepts for non-technical stakeholders and building trust across teams. A curiosity for how systems connect and a drive to continuously improve them. Leverages AI tools for documentation, workflow QA, and data consistency checks. 🤝 The Homie Way - These principles guide everything we do—from