About the role
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive
compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance. Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.
About
the Role As the Senior Manager of Events & Field Marketing, you'll own the strategy and execution of CaptivateIQ's field marketing and event programs to generate measurable pipeline, accelerate opportunities, and strengthen relationships with our target accounts. You'll lead a portfolio of industry conferences, executive programs, customer events, partner events, and CaptivateIQ-hosted experiences that drive business impact across the buyer journey. This role sits within Demand Generation and partners closely with Sales, Business Development, Product Marketing, Campaigns, Content, and Marketing Operations to build integrated go-to-market programs. Success in this role is measured by business outcomes—including meetings, pipeline, revenue influence, and sales adoption—not event execution alone. We're looking for someone who combines strategic thinking with exceptional execution, understands how to translate events into pipeline, and can confidently partner with senior sales and marketing leaders to drive growth. \n
Responsibilities Develop and own a comprehensive field marketing strategy across tradeshows, conferences, executive dinners, roadshows, webinars, partner events, customer events, and CaptivateIQ-hosted experiences. Build integrated event campaigns in partnership with Demand Generation, Product Marketing, Digital Marketing, Content, Business Development, and Sales to maximize engagement before, during, and after every event. Partner with Sales leadership to identify priority accounts, territories, and event investments that drive meetings, opportunities, and pipeline. Evaluate sponsorships, conferences, and field marketing investments based on business impact, target audience alignment, expected pipeline contribution, and ROI. Design memorable in-person and virtual experiences that strengthen brand awareness while generating measurable business outcomes. Define success metrics and forecast event performance across registrations, meetings, opportunities, pipeline, and revenue influence. Establish repeatable operating rhythms for pre-event planning, onsite execution, post-event follow-up, and executive reporting. Partner with Business Development and Sales to ensure timely follow-up, meeting conversion, and opportunity progression after every event. Analyze event performance and communicate business results, insights, recommendations, and future investment strategies to executive leadership. Own and manage the annual event budget, continuously optimizing investments based on performance data and business impact. Support executive engagement strategies, including speaking opportunities, customer meetings, executive dinners, and strategic account interactions. Create scalable processes that improve planning, cross-functional collaboration, execution, and measurement across the events program.