The role operates within a global matrix structure: functional direction flows from discipline leaders based across the US, EMEA, and APAC, while this executive holds full ownership of people leadership, operational excellence, talent strategy, and site culture for India. In This Role, You Will: 1. People Leadership, Coaching & Talent Management • Serve as the primary people leader for 200+ India-based marketing professionals across multiple disciplines, coaching and developing talent in close partnership with global functional leaders. • Drive a comprehensive India marketing talent strategy: workforce planning, strategic hiring, structured onboarding, career pathing, and retention — with depth in demand generation, Martech, digital, analytics, events, and creative. • Identify and accelerate high-potential leaders; build robust succession pipelines and a strong internal bench across all marketing functions. • Foster a high-performance, inclusive culture aligned with Cvent’s values and spirit of intrapreneurship — where every marketer is empowered to think like an owner and act with urgency. 2. Champion of Event Technology & the Marketing Stack •Act as a credible “internal customer”: represent the marketer’s perspective when evaluating Cvent’s own product portfolio and translate those insights into actionable feedback for Product, GTM, and Customer Success teams. •Champion Event-Led Growth (ELG) thinking across the India organization, ensuring teams deeply understand how Cvent’s platform drives pipeline, revenue, and engagement for enterprise B2B marketers globally. •Represent India marketing in global forums and industry events as a confident, opinionated voice on modern B2B marketing and Event Technology. 3. AI Transformation Champion • Lead Cvent India’s AI transformation within marketing — actively monitoring best-in-class AI tool developments, enterprise adoption trends, and emerging agentic workflows across the global marketing industry. • Experiment with and evaluate frontier AI platforms — generative content tools, AI-driven video automation (including Goldcast’ s capabilities), intelligent personalization, and analytics automation — bringing informed, hands-on recommendations to the organization. • Partner with Global Marketing Operations to identify, pilot, and scale high-impact AI and automation use cases in India-based workstreams: content production, QA, campaign operations, and workflow automation. • Build a culture of AI-first thinking: upskill teams, reduce manual effort, and enable India marketing to operate with the agility and leverage that modern AI tooling provides. • Translate AI adoption into measurable outcomes — velocity, quality, cost efficiency — and report on impact in global leadership reviews with clarity and precision. 4. Operational Excellence & Follow-the-Sun Execution • Own the day-to-day operational rhythm of India-based marketing teams, ensuring reliable delivery against SLAs and commitments to global discipline leaders and regional stakeholders. • Design and continuously improve follow-the-sun workflows across US–EMEA–APAC time zones for campaigns, events, marketing operations, and creative services — optimizing for speed, quality, and continuity of execution. • Partner with Global Marketing Operations on capacity planning, prioritization, and skills-to-work alignment, ensuring India bandwidth maps to the highest-impact global initiatives. • Drive continuous improvement in processes, tooling, and collaboration models — positioning India as a recognized center of operational excellence within global marketing. 5. Stakeholder Management & Matrix Leadership •Act as the primary India marketing point of contact for global discipline leaders, regional sales leadership (APAC/IMEA), and executive stakeholders across the business. •Ensure clear, disciplined alignment of goals, expectations, and performance feedback between India teams and global functional counterparts. •Partner with HR, Finance, Facilities, and corporate functions in India to champion site culture, employee engagement, and a world-class workplace experience for marketing professionals. 6. Governance, Brand & Compliance • Ensure India marketing teams adhere to global policies and standards related to brand, security, data privacy, and event execution. •Proactively manage operational and people-related risks in partnership with global functional owners. Here's What You Need: 20+ years of progressive B2B marketing leadership within SaaS or enterprise technology organizations, with significant experience in people leadership and operations-focused roles. Demonstrated success leading large, multi-disciplinary marketing organizations of 100+ professionals in a global matrix structure, where functional ownership sits with distributed global leaders Deep, genuine familiarity with Event Technology and/or Martech landscape — as a practitioner, platform buyer, or industry advocate. Recognized credibility as a voice in this space. Ability to serve as a sophisticated “internal customer”: evaluate marketing technology with a practitioner’s lens and translate insights into actionable product and GTM feedback. A proven track record of driving AI adoption in marketing — through tooling, workflow transformation, or team capability-building — with an informed, hands-on orientation toward emerging AI platforms. Exceptional coaching, talent management, and recruiting capability: a track record of building high-performing teams, accelerating leaders, and constructing strong succession pipelines. Experience managing follow-the-sun or global delivery models, including capacity planning, workload balancing, and cross-time-zone collaboration. Outstanding stakeholder management skills — the ability to build trusted, influential partnerships with global CMO-level leaders, regional sales executives, and corporate functions. Strong working knowledge of Martech, digital marketing, and data-driven demand generation. Exposure to APAC and/or IMEA markets and regional marketing dynamics strongly preferred. Executive presence and communication excellence; comfortable representing India marketing credibly in global forums and at industry events. Master degree required; MBA or equivalent advanced degree strongly preferred. Why This Role This is a rare opportunity to lead one of the largest marketing organizations in India within a category-defining global technology company at a pivotal inflection point. Cvent is executing the most ambitious transformation in Event Technology history — building a Marketing-first AI-powered event management software that unifies in-person, virtual, and hybrid experiences. The executive in this role will shape how that transformation is experienced by 200+ marketers across India, establish India as the operational heartbeat of Cvent’s global marketing capability, and help attract and develop the finest marketing talent in the country.
