Paid Social

We have ambitious goals as a business. Meter’s ability to scale depends on communicating our value clearly, reaching the right audiences, and turning interest into sales-ready opportunities. Over the past 18 months, we’ve built a solid foundation for demand generation within our Growth Marketing team. We’re also competing in a well-established industry dominated by legacy networking players who have spent decades building brand awareness - creating a unique opportunity for you to not only outperform benchmarks, but to chart a new course with digital strategies that break through and get noticed. What success looks like The campaigns you optimize will help democratize access to enterprise-grade connectivity, enabling businesses to focus on their core mission rather than wrestling with infrastructure challenges. In this role, you’ll demonstrate how paid social campaigns contribute to the growth of our business. You will own the relentless optimization of our campaigns across LinkedIn, Reddit, and other channels, ensuring we get the most from every dollar invested. You’ll refine audience targeting, bidding strategies, and creative testing across platforms. You’ll also work closely with RevOps and vendor partners to ensure the user journey is trackable, reporting is clear, and automations between ads, web, and email are delivering qualified leads. Within 90 days: Audit all active paid social campaigns and user journeys - from ad impression to form-fill - to identify optimization recommendations. Implement adjustments that reduce cost-per-lead by 25%, while improving click-through and engagement rates to drive higher-quality traffic to our site. Within six months: Launch experiments that reflect segmented audience needs (by industry, title, behavior). Drive consistent delivery of 200+ high-intent leads per month, while holding to a competitive cost-per-acquisition. Simultaneously expand influence across upper-funnel channels to improve brand awareness and increase direct and organic lift. By month nine: Showcase how our paid social strategy is a competitive advantage - with aligned ad targeting, messaging, landing experiences operating as one connected path for the user. Success metrics Increase monthly qualified lead volume by 30% within six months Improve multi-platform efficiency (Reddit, LinkedIn, Meta) by reducing audience overlap and driving a 20% lift in engagement from coordinated cross-channel targeting Surface 3+ high-impact insights per quarter where paid social strategy leads to improvements in adjacent channels (e.g. landing page conversion, increased email engagement, or better attribution clarity) What your day-to-day will look like Mondays start with action. You’ll activate changes based on Friday’s analytical reviews: adjusting bids, refining audience segments, and launching new creative before the competition is awake. Tuesday through Thursday, you're in experimentation mode: testing creative, evolving targeting, and working to improve lead quality and handoffs. Fridays are for strategic planning – digging into performance trends, identifying what’s working (and what’s not), and aligning with leadership on future growth priorities. You'll spend 60% of your time hands-on optimizing campaigns, 30% analyzing data and reporting insights, and 10% communicating how marketing efforts are driving revenue. Growth in this role means you’re evolving into the owner of our multi-channel attribution – connecting the dots between awareness, engagement, and revenue with clarity and confidence. You could spot emerging platforms before the competition, and become Meter’s go-to expert for reaching and converting high-value audiences. Your strategic insight could shape how we allocate our multi-million dollar marketing budget across channels.