Founding Growth/GTM

🚀 Founding GTM & Growth at Persana AI:

Persana AI is on a mission to redefine go-to-market execution in the AI era — and we’re looking for a Founding GTM & Growth Leader to join us at the ground floor. This is a hybrid role blending high-impact sales execution with strategic ownership of growth initiatives, user acquisition, funnel optimization, and scalable GTM systems. You’ll help shape everything from positioning and pipeline to experiments and virality.

🔍 About Persana AI

Persana AI is transforming work using the power of generative AI, predictive analytics, and real-time buyer intelligence. Our platform automates what used to take entire teams — from research and personalization to outreach and prioritization.

Key innovations:

• 75+ point automated lead enrichment
• Generative AI-powered personalized outreach
• Intent signal tracking and AI-based lead scoring
• Seamless CRM integration with tools like Hubspot
• Prompt-ready workflows to scale GTM like never before

Backed by Y Combinator, Stage 2 Capital, Race Capital, and others, we're scaling fast and building with top-tier talent.

💼 The Role: Founding GTM & Growth Architect

You’ll be the tip of the spear across sales, growth, and early customer success. This is a full-stack GTM role where you’ll experiment, iterate, and execute at speed.

Core Responsibilities:

• Own the full GTM motion — from high-touch outbound to scalable growth loops
• Design and test outbound sequences, onboarding flows, and activation levers
• Run experiments across the funnel to increase conversion, engagement, and velocity (think: A/B testing cold emails, optimizing CTAs, testing pricing/messaging, etc.)
• Build automated and semi-automated outbound engines using AI tools like Persana, Smartlead, Instantly, and Zapier
• Identify and execute growth hacks and channel experiments to unlock new acquisition routes (e.g., influencer-led GTM, community outreach, viral campaigns)
• Help craft product-led growth (PLG) onboarding experiences and trial flows
• Build and maintain a high-velocity sales pipeline — owning deals end-to-end (15–45 day cycles)
• Run multi-threaded deals with C-level buyers in Sales, Marketing, RevOps, and Growth
• Translate user feedback into product & messaging insights; shape roadmap alongside the CEO
• Set up and continuously optimize tooling (Hubspot, ChatGPT, CRM enrichment, warm-up tools, etc.)
• Lay the foundation for building a growth and GTM team as we scale

🧠 The Ideal Candidate

You’re a hybrid: part sales closer, part growth hacker, part product whisperer. You’re not afraid to cold email a CMO in the morning and spin up a funnel experiment in the afternoon.

You likely have:

• 3+ years of B2B SaaS sales + growth experience, preferably at Seed–Series B startups
• Proven ability to generate pipeline and revenue from scratch
• Strong grasp of modern growth tactics, including outbound automation, onboarding flows, PLG loops, referral/viral systems, and funnel optimization
• Deep experience with AI & sales tech stacks: ChatGPT, Hubspot, Smartlead, Instantly, Persana/Clay etc.
• High proficiency in prompt engineering, outreach personalization, and workflow building
• Familiarity with tools like Segment, Mixpanel, Amplitude, Webflow, or no-code tools is a plus
• Comfort with ambiguity, scrappy environments, and wearing multiple hats
• Strong writing and communication skills — you know how to sell with clarity and style
• Deep understanding of the AI/LLM landscape and its GTM implications
• Content creator/have a knack for creating virality
• Events/meetups coordination with decision makers

🚀 Why Join Persana AI?

• Be a founding member driving GTM in one of the hottest spaces in SaaS
• Huge high-growth trajectory
• Collaborate with top-tier AI researchers, engineers, and operators
• Direct line to the CEO and product — your ideas will ship fast
• Access to best-in-class tools, team, and resources
• Massive ownership and room to experiment, learn, and lead

If you're a growth-obsessed builder who thrives on ambiguity, is excited by the frontier of AI and GTM, and wants to make outsized impact — this is your rocketship. 🧠💥