About the role
We are looking for a GTM Strategy professional with 2-3 years of experience to build our product marketing and go-to-market strategy from scratch. This is a unique opportunity for a high-potential, analytically-minded operator to join a Series B turning Series C startup and build a critical function.
You will be the first growth hire, sitting at the intersection of product, sales, and marketing, and will be responsible for shaping how the market understands Pallet. This role offers a fast track to a Head of Product Marketing title and the chance to make a game-changing impact on your career.
What will you be doing?
- Own the product launch process and narrative for new features, translating technical capabilities into clear customer value.
- Create sales enablement materials, including demo scripts, case studies, and objection handling frameworks to support the sales team.
- Build and maintain Pallet’s market narrative and positioning through customer research and understanding customer personas.
- Analyze sales calls, customer feedback, and product usage data to improve messaging and GTM strategy.
- In your first 30 days, you will get up to speed by sitting in on every sales call, auditing all existing marketing materials, and shadowing the Director of Marketing.