GTM Strategy: Products and Markets

We are looking for a GTM Strategy lead with 3+ years of experience to help build and scale Pallet's go-to-market motion from the ground up. You're an analytically minded, high-energy operator — ideally from a consulting background (MBB or similar) — who's ready to break into the startup world and own real business outcomes. You'll work directly with our Head of Marketing to shape product positioning, drive customer insights, and execute on the company's highest-priority growth initiatives. This is a founding role where your work directly ties to revenue generation, and the right person could grow into Head of Product Marketing within 12 months.

What will you be doing?

• Build the product marketing function from scratch — owning messaging, customer personas, case studies, and competitive positioning for Pallet's AI products
• Sit on sales calls, understand customer objections and language, and create sales enablement materials that help the team close faster
• Lead product launches end-to-end, coordinating across product, engineering, sales, and marketing
• Conduct market research, customer interviews, and competitive analysis to inform GTM strategy and identify new growth opportunities (e.g., shipper segment expansion)
• Drive cross-functional projects that could span partnerships, pricing, market expansion, and growth campaigns — adapting as company priorities evolve