About the role
We are looking for a Founding GTM Strategy hire with 2-4 years of experience to build Pallet's go-to-market engine from scratch. You're an analytically minded, high-intensity operator coming from consulting (MBB preferred) or strategy/ops at a high-growth tech company who wants to break into the startup world and own something meaningful. You'll sit at the intersection of product, sales, and marketing — translating what Pallet builds into narratives, launches, and materials that drive revenue. This is a rare opportunity to join a Series B company with 700% revenue growth and potentially move into a Head of Product Marketing role within 12 months.
What will you be doing?
- Building the product marketing function from zero — owning case studies, sales enablement materials, messaging, and customer personas
- Running market research and competitive analysis to shape Pallet's differentiated positioning across customer segments
- Working directly with the sales team to understand objections, customer language, and which segments close fastest — then turning those insights into GTM strategy
- Owning feature launches end-to-end, coordinating across product, engineering, sales, and marketing
- Tackling high-impact strategic projects like market expansion, partnerships, and pricing as company needs evolve