About the role
We are looking for a Founding Marketing / GTM Lead to own the top of our funnel and arm our sales team with everything they need to win. This is a hands-on, execution-heavy role for someone who thrives in a fast-paced, unstructured environment and wants to build something from scratch.
You'll drive MQL generation, own our conference and events strategy, produce the content that puts Coverflow in front of the right people, and make sure our sales team always has clean lists, sharp copy, and the right collateral at the right time. You'll have real ownership and the ability to shape how Coverflow goes to market. We move fast and expect this person to do the same. As we hit our goals, this role will grow with us — what you're working on today may look very different six months from now.
What You'll Be Doing
Demand Generation
- Own top-of-funnel MQL generation across inbound and outbound channels.
- Build and maintain clean, targeted lead lists for outbound campaigns.
- Develop and execute mass outreach sequences that convert.
Sales Enablement
- Arm the sales team with the copy, collateral, and materials they need to move deals forward.
- Build and maintain a library of pitch decks, one-pagers, email templates, and objection handling guides.
- Ensure the sales team always has clean, accurate lead lists ready to go.
Events & Conferences
- Own conference strategy end-to-end, from identifying the right events to building lead lists, managing logistics, and following up post-event.
- Plan and execute webinars, including sourcing speakers, managing promotion, and driving registrations.
Content & Marketing
- Create and maintain sales and marketing materials including pitch decks, one-pagers, and case studies.