About the role
OUR PURPOSE AT PLANCRAFT Building the backbone of European trades together – with AI-first software. We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and AI-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 30,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. YOUR MISSION AT PLANCRAFT As our first Account Executive in Spain, you turn Spain into plancraft’s next growth engine by converting high-quality inbound and outbound leads into enthusiastic, long-term customers and by shaping a scalable, localized sales motion that truly resonates with Spanish trades professionals. You collaborate closely with the BDM, Expansion Lead, and the future Country Lead to refine messaging, sharpen the demo experience, and build the commercial foundations that power plancraft’s expansion across one of our most strategic markets. We plan to establish a local presence in Barcelona or Madrid over time. For the first months, flexibility is possible, but long-term willingness to be based in or around one of these cities is expected. Your
Responsibilities Convert leads into paying customers through excellent qualification, tailored demos, and consistent follow-up. Own customers in full lifecycle in the absence of dedicated Customer Success capacities, including onboarding and activation support for new customers to avoid early churn and ensure customer value is created. Execute daily sales activities with high quality, maintaining strong CRM hygiene and transparent documentation. Collaborate closely with the BDM on localization, customer communication, and structured feedback loops. Provide weekly reporting on lead flow, performance metrics, and customer insights. Support outbound experiments (e.g., targeted outreach, event-based campaigns) and share learnings with HQ and local team. Contribute to optimizing the sales process, improving structure and efficiency alongside the Expansion Lead and BDM. Help prepare and refine the sales playbook and market learnings ahead of the Country Lead’s onboarding. YOUR PROFILE Must-haves A self-starter entrepreneurial mindset with strong ownership, structure, and reliability. Strong track record in closing deals and managing a structured pipeline. 2+ years experience in B2B SaaS sales, ideally in SMB segment. Solid CRM Experience (Hubspot preferred). Comfortable working in fast-changing environments. Spanish language proficiency at C1/C2 level and strong English skills, Catalan is a plus. Nice-to-haves Familiarity with outbound prospecting and creative lead generation. Experience working in startups or early-market environments. WHY PLANCRAFT? Team Spirit : We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team events per year and a strong recognition culture where we regularly celebrate both the big and small wins together. Ownership : You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact. Learning & Growth : We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential. AI Enablement : Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course. Tech & Tooling : You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing. Recharge : To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off. Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best. International Environment : We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language. Please submit your application documents in English.