About the role
About the Company: World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet. We’re one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World ID, and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate. World was founded in 2019 and launched globally in 2023. We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI. World has been featured on the cover of TIME Magazine , highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive . The New York Times , Bankless and TechCrunch have all recognized our progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100 . Learn more about the newest product launches from our Unwrapped event. This opportunity would be with Tools for Humanity. About the Team: The Market Operations team is responsible for driving the successful launch, growth, and ongoing performance of World’s operations in markets around the world. Our work sits at the intersection of strategy and execution, ensuring that World’s unique model of verifying humanness through a global network of Orb Operators is implemented effectively, sustainably, and at scale. We collaborate closely with cross-functional teams to design and optimize operational processes, manage local partnerships, and deliver exceptional user and Operator experiences. Because every market has its own cultural, regulatory, and logistical nuances, the Market Operations team must combine analytical rigor with adaptability and deep local insight. We are known for our operational excellence, on-the-ground problem solving, and relentless focus on execution and impact. About the Opportunity: As the General Manager for the US, you will lead and scale World’s operations across the United States, one of our most strategically important and complex markets. You will be responsible for developing and executing the go-to-market strategy, ensuring operational excellence, and driving sustainable user growth. You will build and manage key relationships with operational partners, World ID partners, and other stakeholders. This is both a strategic and hands-on leadership role: you will set the long-term vision for the US market while ensuring flawless execution on the ground. You will represent World publicly with the media and other relevant stakeholders. You will report to the VP of Market Operations and collaborate closely with other cross-functional teams. Your leadership will be instrumental in establishing World’s presence and reputation in the US and in shaping how the project scales globally. Key Responsibilities: Operational Leadership Onboard and manage Operators and retail locations to rapidly scale our network of Orb operations to 1000s of locations across the US Ensure high-quality operations and an excellent user experience Manage and continuously improve flagship locations as examples of operational excellence Experiment with new operating models and optimize for efficiency, scalability, and sustainability Own the P&L. Monitor and analyze KPIs (on growth, costs, quality, and utility) to inform strategic decisions and resource allocation Stakeholder Collaboration Serve as the single point of accountability for the success of the US market Build and manage relationships with large-scale operational partners to accelerate growth Find and onboard local World ID and mini app partners to increase utility and real-world relevance for our users Partner closely with Product, Engineering, and Economics to support seamless execution of new initiatives People Management Build up and lead a high-performing, mission-driven team spanning operations, business development, and community management Create a culture of accountability, collaboration, and continuous improvement Foster cross-functional coordination across local and global teams to ensure alignment and knowledge sharing Public Representation Be the face of World in the US with our business partners and external stakeholders Represent the company in public discussions to strengthen our presence and reputation in the US market Collaborate with Legal and Policy teams to proactively engage with the relevant US regulatory frameworks. About You: You have an excellent educational background. You have a BSc degree from a top-tier institution; advanced degree (MBA or equivalent) a plus You have 10+ years of relevant experience. You have proven success in scaling operations in the US. You have 5+ years of management experience. You have experience building and leading operational teams. You thrive in ambiguity. You enjoy working as part of a fast-moving, dynamic team, and you are willing to contribute wherever needed to make an impact. You are a collaborative innovator. You love developing solutions to unconventional problems in collaboration with others. You are a trailblazer. You have rolled out novel business models and first-of-a-kind products. You are analytical . You enjoy working with data and you make data-driven decisions. You have strong interpersonal skills. You are able to manage and nurture high-performing relationships with cross-functional teams and local stakeholders. You know that no two people are the same and are able to mediate and resolve conflicts. You are an excellent communicator. You have experience representing a high-profile project publicly, engaging with media and other external stakeholders in high-stakes settings. You are based in San Francisco and you are ready to travel across the US. You have extensive experience living and working nationwide, and you are able to spend 30-50% of your time on the road to drive growth in your region. Pay transparency statement (for CA and NY based roles): The reasonably estimated salary for this role at TFH ranges from $289,000 - $340,000 , plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more! By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR