About the role
About the Role
Aden is building a highly technical product for a sophisticated audience: engineers, AI developers, and enterprise financial operators. Traditional marketing playbooks will not work here. We need a brilliant, highly analytical, and deeply technical Growth Lead to engineer our go-to-market engine from the ground up. You will be responsible for driving top-of-funnel awareness, accelerating developer adoption, and generating high-quality B2B pipeline for our sales team. This role requires a unique blend of product-led growth (PLG) expertise, developer relations (DevRel) intuition, and enterprise demand generation. You will craft the narrative, build the community, optimize the conversion funnels, and scale the distribution channels that will establish Aden as the undisputed standard for AI financial infrastructure.
Key Responsibilities
- Developer & Open-Source Community Building: Engage deeply with the AI, open-source, and FinTech developer communities. Foster discussions, launch hackathons, and build a vibrant ecosystem around Aden’s tooling. You will leverage platforms like GitHub, Discord, Hacker News, and Reddit to drive organic grassroots adoption.
- Technical Content Strategy: Architect and execute a high-impact technical content engine. You will produce, commission, and edit deep-dive engineering blogs, whitepapers, API documentation tutorials, and architectural teardowns that provide genuine value to highly technical readers.
- Enterprise Demand Generation: Design and execute multi-channel B2B campaigns to generate qualified pipeline for enterprise sales. This includes account-based marketing (ABM), highly targeted outbound sequencing, SEO optimization, and strategic event sponsorships.
- Own the end-to-end growth metrics. Implement rigorous tracking to measure developer activation rates, API usage growth, and enterprise sales velocity. Run continuous A/B tests on landing pages, onboarding flows, and documentation to optimize the user journey.
