About the role
Making preventive health the default for every human in Europe
Location: Paris (hybrid) | Reports to: Philippine, Head of Marketing
Lucis is building the new standard of preventive health. Clinical-grade blood diagnostics. Personalized health protocols. Backed by General Catalyst. ~€2M ARR and growing fast across Europe.
We're looking for a Lifecycle / CRM Lead to own everything after the first registration.
What you'll own:
- Activation flows from registration to customer
- Customer onboarding from purchase to first blood result
- Email and SMS strategy, execution, and copy
- Customer segmentation and behavioural personalisation
- Subscription and repeat purchase optimisation
- Referral program (currently underperforming — you fix it)
- Retention metrics, cohort analysis, NPS
What good looks like:
- 30-day onboarding sequence with 70%+ completion
- Referral rate from <3% → 8%+ within 6 months
- 90-day churn reduced by 15% vs. baseline
- You know the LTV impact of every lifecycle program you run
What we're looking for:
- You've owned lifecycle/CRM — not contributed to it, but built it and measured the results
- You can show retention or LTV improvement with actual numbers
- You're proficient with modern email/SMS platforms (Klaviyo, Braze, Customer.io)
- You can write — this role includes writing emails, not just designing flows
