About the role
We are looking for a Lifecycle Marketer with 4+ years of experience to be our first dedicated hire in this function. We need an autonomous individual with a builder's mindset and a strong background in fintech to own and evolve our lifecycle strategy from the ground up. With our product manager having initially set up our lifecycle marketing, we now need a full-time owner to optimize customer onboarding, engagement, and retention. You will have the opportunity to build out the function, pioneer AI-native workflows, and make a direct impact on our growth.
What will you be doing?
- Own and evolve Kovo’s lifecycle marketing strategy across email, push notifications, and in-app messaging.
- Audit existing programs and build new, event-driven lifecycle campaigns to improve activation, engagement, and retention.
- Partner closely with Product, Engineering, and Design to ensure lifecycle messaging is tightly integrated with product events and user behavior.
- Explore and implement AI-powered workflows to improve personalization, cross-sell, and product discovery.
- Define lifecycle KPIs and own the experimentation framework to continuously optimize for measurable performance improvements.
