About the role
Marketing Data Analyst| Original Games Careers Merge Inn Home Careers Merge Inn We use cookies to gather basic analytics on how visitors use our website. Learn more . Yum, cookies! Close Marketing Data Analyst Are you ready to take your marketing skills to the next level? Original Games is searching for a top-notch Marketing Data Analyst to join our dynamic team! In this critical role, you'll be our go-to guru for deciphering the outcomes of our marketing activities and optimizing our business performance. Your contribution will be a game-changer, impacting everything from our user acquisition processes to the execution of our cutting-edge UA strategy. Picture yourself as a data detective, uncovering insights that will drive our marketing decisions to new heights. You'll be armed with the latest analytical tools and techniques, and work alongside some of the most innovative minds in the gaming industry. Your findings will be the key to unlocking new opportunities, driving growth, and unleashing the full potential of our marketing campaigns. So, if you're a marketing maven with a passion for uncovering insights, come join us at Original Games and be a part of something truly extraordinary! For which tasks? Work closely with the Leadership, User Acquisition Team, Data Analysts, Data Engineers and Product. Proactively come up with growth ideas and facilitate hypothesis testing. Analyze data and marketing channels to discover and develop new angles and techniques to exploit. Identify and flag underperforming sources and tactics. Ensure quality and consistency of data and accuracy of prediction across different sources. Create tooling to help evaluate campaign and creative performance, allocate budgets, and set targets. Build and maintain data models, reports and reporting automation. We're looking for a candidate with: Past work experience with data and user acquisition in gaming and digital marketing Understanding of the whole marketing funnel metrics Advanced knowledge of traffic attribution principles Understanding of the whole marketing funnel metrics Advanced knowledge of UA attribution principles Proactive interest in the latest trends and insights in the mobile user acquisition landscape, platforms and tools Experience using Source Control Systems such as GIT Experience with end-to-end model deployment and MLOps Our tech stack: SQL at scale (BigQuery, Redshift) ROAS prediction, lifetime value, or similar modeling Tableau, Looker, or equivalent visualization tool Python (preferable) Will be a plus: Experience in designing and integrating s2s events to UA channels Deep knowledge of iOS and SKAN, analysis best practices Experience in UA and Creative process automation Why do we enjoy working here? Competitive salary and annual salary review based on performance. Possibility of working remotely in the GMT+2 timezone (max differences 3 hours). Regular team events: holidays, parties, teambuilding. After successfully passing the trial period employees are offered: ● Medical Insurance with dental coverage ● $1000 to spend on education and growth annually ● Health and Fitness