About the role
User Acquisition Manager | Original Games Careers Merge Inn Home Careers Merge Inn We use cookies to gather basic analytics on how visitors use our website. Learn more . Yum, cookies! Close User Acquisition Manager Original Games is a global team of developers, artists, marketers, thinkers & doers with contributors. We’re building the most relaxing and rewarding casual mobile games, with universal appeal and deep player engagement as our cornerstones. Original Games seeks an analytical, enthusiastic marketing professional to join us as a User Acquisition (UA) Manager. In this role, you will allocate a marketing budget for our games and partner with stakeholders to implement a strategy. This role will involve spending hundreds of thousands of dollars per month across mobile platforms (iOS, Android) in pursuit of Original Games user acquisition goals to grow our key title Merge Inn. In addition to managing user acquisition campaigns, you will also support the marketing team’s internal analysis pipeline, producing regular reports for executive management and the marketing team’s use. Some of your
responsibilities include: For which tasks? Own the wide spectrum of performance marketing efforts for our games, develop the media strategies and plans across our ecosystem. The scope is around designing and running globally scaled performance marketing campaigns. Define metrics, objectives, and key results to prioritize and measure the success of all key initiatives, and get better each time! Collaborate with multiple internal teams – Game Development, LiveOps, Marketing, Community Management, and Data Analytics, to create impactful and scalable campaigns. Own the digital media strategy, planning, and buying operations across campaigns. Develop and manage external partner relationships to bring your strategic vision to life. Take risks and drive innovation for growth through constant experiments and testing across multiple platforms with a balanced approach between art and science. Stay on top of the most up to date industry trends, competitive digital landscape, user needs, and the latest digital marketing products to continuously learn and innovate. We're looking for: Performance Marketing Experience: 2+ years of media buying/UA experience with proven results in strategy development, campaign planning and media buying operations. Proven experience with full ownership of SEM, a large scale UA, and/or Re-engagement campaign from planning to buying. Partner Management: Enjoys growing and managing key relationships and is comfortable owning the full life cycle of partner marketing projects from ideation to execution. Entrepreneurial Team Player: Digital marketing veteran that loves problem solving and constant change and is a self-starter who loves to take risks by collaborating with others. Ownership/Independence: Exceptional ownership, project management and prioritization skills – own everything like it’s your own business. Impact and Results Driven: Strong ability to assess performance both qualitatively and quantitatively to meet objectives and goals. Understands the importance of scale and impact. Strategic & Analytical: Strategic mindset to develop a vision, and the hands-on desire to execute and bring ideas to life, then possess the ability to revisit the big picture. Why do we enjoy working here? ● Competitive salary and annual salary review based on performance ● Regular team events: holidays, parties, teambuilding After successfully passing the trial period employees are offered: ● Medical Insurance with dental coverage ● $1000 to spend on education and growth annually ● Health and Fitness