About the role
ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $300M Series E, backed by investors including BOND, IVP, Spark Capital, Greylock, and Conviction. Join us and help build the platform engineers turn to to ship AI products.
ABOUT
We’re looking for a Performance Marketing Manager who can own and scale Baseten’s paid acquisition engine. This role is about building a high-signal, scalable growth machine that converts ML engineers and AI builders into users, pipeline, and revenue.
RESPONSIBILITIES
- Own paid acquisition strategy end-to-end, with rigorous funnel analytics (CAC, conversion, pipeline attribution) and clear performance dashboards.
- Design and execute structured experimentation across channels, creative, audiences, and landing pages (hypothesis → test → scale).
- Scale high-performing campaigns and audiences to grow qualified pipeline while reducing blended CAC.
- Build performance marketing into a predictable, data-driven growth engine aligned to priority ICP segments.
REQUIREMENT
- Managed and deployed an $XXM paid ads budget
- Has deep experience running paid acquisition across Google, LinkedIn, X, Reddit, and emerging technical channels
- Understands how to market to a technical audience (ML engineers, infra leaders, AI founders)
- Thinks in funnels, cohorts, CAC/LTV, and pipeline contribution
- Is highly analytical and comfortable operating in ambiguity