Performance Marketing Manager
About the role
GoSats is India's simplest onramp to assets. We help lakhs of Indians convert their everyday spending into Bitcoin and Gold - building long-term wealth through a habit they already have: spending money. Backed by Konvoy , Y Combinator, Accel and others, we recently closed our $5M Series A and are scaling rapidly toward becoming the default wealth-building tool for mainstream India.
About the Role: You will own daily execution of paid acquisition across Google Ads, Meta Ads, Apple Search Ads, YouTube, and emerging channels. You will scale GoSats spend while improving CAC and conversion rates. You will work hand-in-hand with the Growth and Creative team. Strong technical understanding of attribution (gclid, gbraid, IDFA, SKAdNetwork) is required.
Required Skills:
- 4+ years running paid acquisition at consumer apps with 100K+ MAU
- Hands-on with Google Ads (UAC), Meta Ads Manager, Apple Search Ads
- Deep understanding of mobile attribution, ATT framework
- Comfort with Mixpanel
- Strong creative testing rigor and audience experimentation
Bonus:
- Has scaled an app from 100K to 10M+ installs
- Experience with fintech-specific funnels (KYC, transaction conversion)
- Has worked with influencer-driven attribution
