About the role
ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $300M Series E, backed by investors including BOND, IVP, Spark Capital, Greylock, and Conviction. Join us and help build the platform engineers turn to to ship AI products.
THE ROLE
We’re looking for a Program Manager, Marketing who can build and run the operational backbone of Baseten’s marketing engine.
This role is about creating clarity, rigor, and velocity across everything marketing touches — from campaign launches to funnel reporting to cross-functional execution. You will ensure that our programs ship on time, our campaigns go live flawlessly, our reporting is trusted, and our team operates with precision.
- Own the end-to-end operationalization of marketing campaigns across paid, lifecycle, content, and ABM.
- Build and enforce QA standards to ensure every campaign is deployed accurately (tracking, routing, segmentation, reporting).
- Maintain clear performance reporting across funnel stages (traffic → MQL → SQL → pipeline → revenue).
- Run the marketing operating rhythm: bi-weekly planning, sprint tracking, roadmap visibility, and QBR execution.
- Drive cross-functional alignment across Marketing, Sales, RevOps, and Design to keep initiatives on track.
- Continuously improve documentation, process, and workflow automation to make marketing more scalable.
This is a high-ownership role for someone who thrives on building systems, eliminating ambiguity, and turning fast-moving growth plans into structured execution.